Hometown Deli

Hometown Deli Case Study The Hometown Deli was established by your grandfather in 1952 in your hometown. It offers many different kinds of specialized coffees, teas, a full service bakery, homemade soups, sandwiches, and salads. The Deli has been a local hotspot for many years and has served as a community gathering place. Your grandfather recently retired from the business and has asked you to take it over. You are very excited about this opportunity! Unfortunately, business has been steadily declining over the last five years. Although your grandfather was an expert at running the deli, it is outdated.There are no computers in the store and all ordering takes place manually. Your grandfather had a terrific memory and knew all of his customers by name, but unfortunately, none of this information is located anywhere in the store. The family recipes for the baked goods and soups are also stored in your grandfather’s memory. Inventory is tracked in a note pad, along with employe e payroll, and marketing coupons. The Deli does not have a Web site, uses very little marketing except word-of-mouth, and essentially still operates the same as it did in 1952.Throughout this course you will own and operate Hometown Deli, taking advantage of business practices discussed in the class, the Course Modules and the textbook to increase profits, keep the business running, and bring the Deli into the 21st century. Note: As you approach these assignments, you will find it helpful to think about your own experiences with a local deli or sandwich shop. Making a trip to a local deli may help you think about the processes, challenges, and opportunities.Upon completion of these assignments you will have performed an array of activities to demonstrate your ability to apply the course content to a â€Å"real world situation† to: †¢Analyze the business environment and identify strategic areas for improvement (Stage 1) †¢Propose an appropriate technology solution to improve a selected business process (Stage 2) †¢Evaluate various IT considerations of the proposed technology solution (Stage 3) †¢Communicate your solution and the IT considerations to stakeholders using a presentation format (Stage 4) †¢Identify and explain the next steps in implementing the solution (Stage 5) The case study and assignments address the Course Outcomes to enable you to: †¢analyze business strategy to recognize how technology solutions enable strategic outcomes †¢analyze internal and external business processes to identify information systems requirements †¢identify and plan IT solutions that meet business objectives. STAGED ASSIGNMENTS The staged assignments are designed to follow the relevant course modules and chapters of the textbook in the class schedule, and are due on the dates shown in the Syllabus.Stage 1 Project: Business Environment Analysis (Word document with analysis) Stage 2 Project: Technology-Supported Solution Proposa l (Word document with proposed solution) Stage 3 Project: Template for IT Considerations (Word table) Stage 4 Project: Executive Briefing Presentation (PowerPoint Presentation on proposed solution) Stage 5 Project: Outline of Next Steps (Word document outline with next steps) The weight of the assignments is shown in the Course Syllabus. The due dates are shown in the Course Schedule. Because these assignments require you to use Microsoft Word and PowerPoint (as indicated in the instructions), you may need to â€Å"brush up† on your familiarity with these or use functions that perhaps are new to you. Therefore, do not wait until the last minute to begin an activity.You should read through all the assignments in advance to ensure you (1) understand what is expected, and (2) allow enough time to effectively create the information being requested. Assignments for stages 1, 2 and 5 require external research, outside of the textbook. The grading rubric is included with each assign ment. These assignments are designed to help you identify how to effectively analyze and interpret information to improve the business. This is an opportunity for you to apply critical thinking skills and think like a business professional. When you are writing a paper or developing a presentation, prepare it as if it is going to a boss that you want to impress with your knowledge and abilities.Don't just go through the mechanics of pulling together information — think about what you are doing, why you're doing it, whether it make sense, whether the information seems realistic, and what the results show. Support your recommendations with your research. One of the prerequisites for this course is that you have a fundamental working knowledge of word processing and presentation software. Detailed instructions for each Staged Project, 1 through 5, are separately posted in the Course Content area. You must prepare each assignment in the indicated format (i. e. , memo, report, pre sentation or other specified format) and submit it as an attachment through your individual Assignments Folder in WebTycho. No credit will be given for assignments submitted in file formats other than those stated in the assignment instructions. Additional InformationThere is a significant amount of information available to you to assist in developing your skills in using the Microsoft Office Products. MS Word and PowerPoint are required for these exercises. The textbook comes with access to the publisher’s website (http://www. mhhe. com/baltzan) where there are a number of resources, including Tech Plug-Ins for Office 2003, 2007 and 2010. Don't hesitate to use the on-line help and wizard tools built into the MS Office applications for help as you work with the software tools. There are also other web sites, such aswww. eHow. com, and www. microsoft. com that provide tips. Even YouTube has some useful videos demonstrating various techniques.

Cartography Essay

How do the conventional choropleth technique and the unclassed choropleth technique differ? The conventional chorophleth technique groups the data values into classes with an unique areal symbol; in the unclassed choropleth technique each value is symbolized by its own unique areal symbol. When employing the conventional choropleth technique, approximately how many classes should you use? In the conventional choropleth technique you should use 4-6 classes.   If you had a shapefile consisting of states of the United States, how would you create a new shapefile of only the New England states? To create a new shape file for New England you should right-click countries in the â€Å"Table of Contents†, select â€Å"Data†, then â€Å"Export Data†. â€Å"Export data† window will open, where you should click the catalog browser button to select where you want to save your file. You should name the file â€Å"New England† and click â€Å"ok†. If your attribute table contained two fields, Population and Area (in square miles), how would you create a choropleth map of the derived value of Population Density (persons per square mile)? To create a choropleth map with two different fields you have to normalize your informations. You should open the proprieties window and with the population field select from the normalization list. You have to create a new value by dividing the value field (area) by the normalization field (population). Then you should right-click on one of the ranges then select Format Labels, and in the Number Format window, select Rate. In the numeric option window you should put 1 decimal rounding. Check the Pad with zeros checkbox, and finally make a color selection. What are the classification schemes available in ArcMap? There are six automatically-calculated classification schemes in ArcMap: Equal Interval, Defined Interval, Quantile, Natural Breaks (Jenks), Geometrical Interval, and Standard Deviation. When symbolizing your areas, how can you view the names of the available color ramps? You should right-click on the color ramp and deselect Graphic View from the context menu, and then click on the color ramp to view the drop-down list. How can you automatically round the legend values to two decimal places? You have to check the â€Å"Pad with zeros† checkbox in the Numeric Option window (Layer properties>Number Format>Numeric Option). How can you view descriptive statistics and a histogram of your data from within the Symbology tab of the Layer Properties window? To view a descriptive statistic and histogram from the symbology tab of the layer properties window you should click on the â€Å"classification† button and a classification window will open showing the Classification Statistics box, which shows the descriptive statistics for the values being classified and a histogram of the data which includes lines showing the upper limit of each class. How do you resize your data frame to specific dimensions in the layout? You can resize your data frame to specific dimensions in the layout by clicking and dragging one of the sizing or adjusting the size of the frame in the â€Å"Data Frame Properties† window. In choropleth mapping, and thematic mapping in general, what is commonly used as the legend title? Map titles for thematic maps generally have one or more of the following items: (1) the subject matter of the map, (2) the location being mapped, and the (3) year or time period of the subject matter.

Practicum Report Essay

I. INTRODUCTION A. Name And General Location Chowking located at 3rd floor 168 Mall, Soler Recto. Location Map of Chowking B. Objective/hotel/restaurant philosophy Our Vision Statement We will be one of the top 3 oriental QSR brand in the world by 2020 Our Mission statement To serve great tasting food bringing the joy of eating to everyone. Our philosophy To consistently serve steaming hot devious food in five minute or less with a smile, in a clean looking and clean smelling sore. `C. Ownersihp/Management Fresh and famous inc, company IIDISCUSSIONOF FINDINGS/ANALYSIS/RECOMMNEDAION * AREA OF CONERN (General) 1) Oraganization structure. there 5 waiter/food server in chowking headed by the Captain Waiter (Mr. Marcelo Sicat). The waiter who stayed there for the longest time is called Senior waiter. They are more expert than the other waiter. Each of them has their assign area/tables to servr each of them is doing their jobs responsibilities, and the good thing about them is their teamwork of chowking FS always help each other. 2)Operation, system and procedures. The dining area is divided into five (5) areas the area 1 table (1,2,3,4, and 5) Area 2, (table6,7,8,9,10,11,12,13, and 14 ), Area 3 (Tables 15,16,17, and 18) and Area 4 (Table 19,20,21,22,23,24, and 25),Each waiter or (SS) is being assigned to his designed diing area. As the customer arrives the receptionist will lead them to an empty tables She will give the menu. After then the waiter or (SS) will take orders. He will do suggerstive selling it is their duty to push their Happy plus card this chowking card is good for 3 years. It has beinfits for the customers who will avail this card. If the customers avai this card after they order the foods they want, they have an automatic 10% discount on their bill free siopao Flaovre asado or bola bola and 1 cup of ice tea. Then the cashier punh the order to the P.O.S (point of sale) and it will automatically receive by other department kitchen and Halo halo station 3)facilities equipmemnt, etc. Chowking is one storey building, but it has many facilities. Of course there is a dining Area which has 25 tables and can accommodate 125 individuals. 4)Manpower scheduling Works method, Style of communication. There are three (3) types of scheduling in the Chowking the opening Schedule Middle schedule and closing schedule. The opening schedule start 6:30 in the morning to 3:30 afternoon and it has 1 hour break time. The middle schedule starts from 8:00 in the morning to 5:00 afternoon it has 1 hour break. The closing schedule starts from 11:30 in the morning to 8:30 in the evening and also has 1 hour break like opening schedule. The store is located the mall that’s the staff is until 9:00 pm only. The staff have a rest-day in every once a week. But every Friday, Saturday and Sunday they are all present. No one has a day off on these days, it is strictly not allowed because during that three days, there will have many customers coming usually and sometimes there were events during these day. The Kitchen Leader is always calling for  a briefing sometimes, after the opening this is to ensure that a;; his subordinates are always reminded regarding the correct and standard procedures of service, and at the same time, he also checks each of the kitchen Staff are have a complete uniform. Also, twice in a month, they are having their general meeting to be led by the operation manager and branch manager. 5)Works atmosphere, interpersonal relation relations layout ventilation color schemeof the office. Chowking is a Fast-food chain based in the United States which branches all over the Philippines. It is decorated in a unique ambiance to create a warm relaxed atmosphere. It was fascinated with the interior design chowking had as I entered the faà §ade. The red brown white and blue chairs give a vibrant aura whoever enters in the food court. The quite dine lights all over the food court are also giving a positive vibes and will not give you a wrong impression that you are in different place other than chowking. In general, I can say that the place is well kept and the floors and laboratories are clean. There is always a background music that can be heard in the dining area, a variety of love songs that gives more the feeling as if you were in romantic place and sometimes they played modern songs. You can see the elegance brought by the surrounding’s. 6)Use of material resource. Chowking has its own supplier. The purchaser is the one recording the supplies that are coming every week. This raw material will be stored in the stock room and then it will be cooked and prepared. 7)Sanitation procedures/practices. Chowking was having their General Cleaning and Pest Control twice in every month. But it doesn’t, mean they do not conduct cleaning practices on regular day’s they do actually every day. Every opening and closing it is a MUST to clean up the surrounding’s, especially the dining area and it is important for them to ensure that the utensils and other equipment’s will be place correctly, sanitized clean. 8)Strengths. Chowking gives customers good food and quality service. The company stops in creating new ideas and concepts to expand the business that will provide the  community with excellent giving experience at the most affordable cost. To be the LEADING and PREFERED rice meal. Fast food chain provides its guest with the best value for money and a very memorable experience. The places not big it can accommodate as much as 125 guests. This branch of Chowking is pretty convenient to visit because it is located the mall. You can g here after you go shopping.. 9)IMPROVEMENTS AREA/WEAKNESSES. During my stay in chowking I noticed that some sensitive customers are complaining about how the waiter takes out their left over because waiter takes out the food using plastic bag and a paper bag only. 10) RECOMMENDATION. I’m looking forward that the management of chowking will someday consider having a comfort room inside the store so that the customer’s will not go to the public restroom of the mall. III.)CONCLUSION. In my stay in Chowking I have many things to conclude. First the staff and the managers who treated us a regular staff and not only as a trainee. They welcome us with their smile on their faces. Second my on job training is hard but I must say that I enjoyed it very much you will be able to meet different kind of personality. They taught me how to handle guest discriminating them with their satus. Summary of Status Report (In Emiramona Garden Hotel) During on my job training at emiramona it was existing at the same hard I met different kinds of people here because we not only have Filipino guest but also foreigners. My duty was always 8:00 AM in the morning until 8:00 PM evening and sometimes passed 8:00 if my manager or captain waiter wants to me overtime. Night shift again, I feel so bored today as GRS (Guest relation service. I don’t know why I had this feeling. I need to easy the laziness inside of me. When 7:00 PM arrives, the laziness and the boredom I felt, disappear because the guest have come take an under time we had four Korean guests, two ladies and 2 men. After I made the table set up in their table, one of them says thank you to me in our language, Filipino I felt slightly  shocked because of what he said. Because sometime when we had foreigner guest they speak pure English but one of different. Then I said he’s welcome. Then they give me a smile before I left. We have two parties today at the same time, one function hall and the other is in the dining area. Because of the overflowing of guests, I felt so tired, thanks to God our store are air-conditioned if not god it be a very hot day. Actually I should be in store at 12:00 noon but unfortunately I have my Saturday Class so I was not able to come in time. Today I because I had a headache, before I went to store, I to school to take an exam. But I didn’t my professor was not there. Our manager didn’t allow me first because it’s against the policy. So I told our manager that it will never happened again, just for the day. And then he I let me we have so many guest today because of that even the function hall was open for them. I felt so tired so that night. My duty is GRS but because of the overflowing guest, I helped the food servers. I do what they asked me to do because of the things they asked me to do I end up aching legs and so very tired. We have tree parties today at the same time. One birthday parties and two baptisms. The birthday held at the function hall and other at the dining area. And at the same day we have other party by 6:00 PM, the party of the big boss. Thank God my movements in serving food were faster than usual. And my period didn’t stop me in my work Due to few OJTs that will handle the situation; I extended an hour to help them. As a kitchen staff in chowking I developed my skill and I learn about serving the juice and meal for the guest because my position in chowking is cook or kitchen staff. Summary of Status Report (In restaurant) My on the job training in chowking is not that easy. But I must say that I’m happy because I take my ojt here. In my first day. I was afraid, nervous and exited at the sametime .afraid and nervous because this is my first time to take training in an establishment and exited because it is another challenge for me as an HRM student. My duty at first was 12:00 in the afternoon until 9:00 in the evening. First day I don’t know what I’m going to do regular Glen, one the seal talk to me. He oriented me about the things that I will do while I’m taking my training in their store. Taught me the basics cooking  etc. at first I was quiet id never talked to anyone unless they are talking to me ill just smile to them but as the days goes by, I felt comfortable to be with them every day whenever , I smiled at staffs and greet them. Customers relations service, one of my duty there I feel dizzy again because all I need to do is to greet the guest that will enter our store then I’ll take them to an empty tables and give them sometimes I do free cooking, back up portions wares free set up, e had four American guest two ladies and two men. After my duty he calls me for the one of them and he talked what is the best seller in chowking in tagalog. And I felt slightly shocked because he talk to me in tagalog and he ask what is the best seller in this company I suggest chicken Lauriat because this is a majority ordered from the customers because we have a canton and chicken chicharapbutchi and egg fried rice and pork siomai. And one them ask me ask me what is the ingredients of HALO-HALO and I tell all of ingredients. And she say thank you for suggesting. And i say no problem. Then she gave me smile before I left. And we have balk order today I fell nervous because it is a very big order from 168 office because the managers birthday. The order is 250 pcs of 1pc chicken and the manager say eldryn do this order I’m shocked because this is my 3rd day I really don’t carry of them without guide and one the regular he teach the processing cooking of chicken. And after 1 hour I’m done this order and I say thank you sir glen for helping me.

Management communication Essay Example | Topics and Well Written Essays - 750 words

Management communication - Essay Example Their core competency lied in their ability to use minimal production processes to deliver fresh juices to their customers. However, with the recent press release, the stakes and brand name of the company has been put in line and immediate action has to be taken to rectify the miss-doings. The most important thing for now is to re-gain consumer confidence in Odwalla products and keep the brand name and reputation of Odwalla intact. As a consequence, it is important, that Odwalla tries everything in hand to avoid giving this case anymore footage than it already has been given. Confronting the health organization directly and upfront can be risky as the situation might get further aggravated, resulting in further tarnishing of company image. The most viable feasible option would be to get in touch with the research and development department of the health organizations, justify the company’s stance and processes employed to produce the juice and hold the matter resolved through negotiation. See, if there were other ways through which these bacteria had spread. If this doesn’t work out, then work on tentative deadlines, to improvise all production processes and to ensure that the Odwalla juices that are produced are bacteria free. Conduct an in-house research to see where the crux of the problem lies. If it indeed lies with the company’s production processes, then offer complete refund of all products sold in the current month, till as such date that the processes are again revamped. The primary aim of this letter is to keep you in loop about some changes that the organization is going through where the production processes of our juices is concerned. We have always been completely committed to providing our customers, the value that they are willing to pay for via our juices and shall continue with the same practice. The changes have been decided to take effect, after the management’s deliberation in to

The Huntely Power Station In New Zealand Essay Example | Topics and Well Written Essays - 1750 words

The Huntely Power Station In New Zealand - Essay Example interviews with relevant experts and engineers at the Huntly Power Station and review of literature such as online resources, magazine articles, newspapers, books and pamphlets. This report has been able to establish the effects of hydro electricity and wind turbines used in the generation of electricity. The report has compared the two means of electricity generation and focused on their impacts. The results of the research that was conducted in regard to the research questions have also been discussed in great detail so as to find the better option between hydro electricity and wind turbines. This report has majorly focused on the Huntly Power Station. The report has also given recommendations about the use of hydro electricity versus wind turbines. This report is focused on the problem of hydro electricity versus wind turbines in the Waikato. Analysts have noted that the energy demands in New Zealand are growing at an average rate of about 2% per annum (Martin, 1991). New Zealand thus needs a great deal of new electricity generation options to cater for the ever growing electricity needs. This is especially true considering the growing concerns about the negative effects that electricity generation has on the environment and climate (Reilly, 2008). Many people have therefore supported the use of sustainable and renewable sources in the generation of electricity (Bradley, 2007). In the Waikato region, the question of hydro electricity versus wind turbines has elicited numerous debates. There are those who feel that hydro electricity generation is better than the use of wind turbines while others feel that wind turbines are better that hydro electricity in the generation of electric power (Ministry of Economic Development, 2007). This report will discuss the results of research conducted to ascertain the viability, sustainability and renewability of hydro electricity versus wind turbines in the Waikato. This topic is important because it seeks to find out the

Political parties Personal Statement Example | Topics and Well Written Essays - 250 words

Political parties - Personal Statement Example He or she achieves this by coming up with a lose-lose model which creates war between the political parties. Political parties in U.S are divided into two. First are the traditionalists or republicans who are contented with how things are. Secondly are the progressives or the democrats who believe in moving the society forward. Both groups believe in different ideologies. Therefore, the loser meets his or her political greed by holding on to the party ideology, thus forcing other members to vote against a particular motion in parliament. This becomes difficult for the government to meet its objective effectively, living the citizens unattended. As a state, Americans need to realize that traditionalists and the progressives have views that will never complement each other. With this in mind, they should not allow the losers ideologies to take down what they voted for in order for the government to deliver its promises to

Socrates Essay Example | Topics and Well Written Essays - 1000 words

Socrates - Essay Example As Cornelia de Vogel said, â€Å"The ‘real’ Socrates we have not: what we have is a set of interpretations each of which represents a ‘theoretically possible’ Socrates.† (de Vogel 1955). According to what is reported by Plato, Socrates was born to Sophroniscus, who is purported to be a stonemason and Phaenarete, who turned towards the profession of a midwife later on in her life. After the death of Sophroniscus, when Socrates was around 18 years old, Socrates’ mother remarried Chaeredemus who was the father of Patrocles, Socrates’ half-brother. Socrates was born at a time when literacy had become widespread among the males, with elementary schools teaching boys not only to read and write, but also gymnastics and music. So it is assumed that he also received formal education. Socrates was sent for the compulsory two years military training, after which he was on active duty in the army, fighting many a war and battles, as during this time too Athens was moving towards war with Sparta. Socrates fought in Potidaea, Spartolus, Delium, and finally, at Amphipolis, whereby he proved himself to be a brave and heroic soldier. It was during the last battle that he had the dialogue about the etymologies of words. After this battle, the treaty of Nicias between Athens and Sparta took place, which allowed Attica to flourish without any invasions. Socrates married around this time, when he also carried on with his dialogue about erotic love, democracy and mystery religion, a dialogue that would result in the participants being accused of sacrilege much later. Socrates wed Xanthippe, who is purported to be much younger than him and with whom he had three sons, their first born Lamprocles, named after Xanthippe’s father thus implying that Xanthippe’s father if not her family were more illustrious than Socrates’, Sophroniscus, named after Socrates’ father, and their youngest son was Menexenus. What Socrates

Maintain a General Ledger Research Paper Example | Topics and Well Written Essays - 2750 words

Maintain a General Ledger - Research Paper Example These kinds of assets are known as 'fixed assets'. Current assets represent the stock of business assets held by the company, the debtors and cash and bank balances. There are intangible assets like goodwill also. Liabilities represent the amounts payable by the company to different constituents of the business like banks, creditors or other agencies. Liabilities may be classified as 'long term liabilities' representing the loans obtained by the company from banks or other financial institutions for running the business and 'current liabilities' representing the amounts payable to The Revenues are the income being earned by any business. Revenues include sales and other earnings from investments of the business. Rental income and interests from investments are also considered as revenues. The revenues are the cash inflows for the business and determine the profits of the company. Expenses are the cash outflows from the business in connection with the running of the business. Expenses may be of capital in nature representing purchase of additional assets or machinery. Revenue expenses are those incurred on a day to day basis for running of the business. The revenue expenses are charged against the income of the business and the profits determined. In the double entry book keeping principle every accounting entry should have a corresponding debit or credit entry reflected in another account. These entries are known as contra entries. Contra entries are passed through general journal and mostly represent non-cash transaction entries like accounting for depreciation. Writing off a bad debt In the course of business sales are done on a credit basis and the parties to whom the credit sales are made sometimes may not be able to make payment for the goods or services bought or availed due to their financial difficulties or bankruptcy. In those cases the amount due to the business is termed as a 'bad debt'. Usually these bad debts are charged off against revenue of the company as expense. This is known as 'writing off a bad debt'. Debtors also known as Accounts Receivables In the process of doing business many a times sales are being made to different parties on credit terms implying that the party instead of making the payment on cash basis will make the payment after a certain agreed period of time. These parties to whom sales are made on credit terms are known as 'Debtors' also known as 'Accounts Receivable' Creditors also known as Accounts Payable Just as the sales are being made on credit terms the business may procure the goods and services on credit terms with the payment to be made within definite periods mutually agreed between the suppliers and the business. These parties who supply the goods or services are known as 'Creditors' also known as 'Accounts Payable'. General Journal General Journal Sales Journal Sales Returns and Allowances Journal Purchase Journal General Ledger - Capital Account General Ledger -

Poplar Branch by Grace Benedict Essay Example | Topics and Well Written Essays - 1000 words

Poplar Branch by Grace Benedict - Essay Example Similarly, concerning birthdays the poplar tree uncertainty for individuals born between August 5th and 13th. These individuals are associated with characters such as artistic, lonely, lacking confidence and organized. Finally, according to the Heraldry, the poplar tree is significant as representation of strength. Grace Benedict’s artwork is a picture of a poplar tree branch. The artwork is a single branch of the poplar tree with several leaves attached to the branch, but with some falling off the branch. In this artwork, Benedict uses gentleness and smoothness in both the colors and texture, that resonates with the wonderful spirit and significance attached to the poplar tree. Poplar branch represents beauty magnificent spirit that relates to human characters and activities. The smooth and gentleness portrayed in the artwork represent the beautiful nature and role of the poplar branch. Poplar tree has always been known to represent smoothness and gentleness because of the si gnificant role it plays in the society. Therefore, the drawing in this case portrays how it is important for humans to embrace gentleness, which will in turn make life smooth as opposed to rough and rugged. In addition, the painting calls upon the society as a whole to recall the lost memories lost memories and dreams, and through gentleness allow them to thrive and become a reality. In this artwork, the smoothness is represented by the texture, in which looking at the photo it is all clear that both the background and the material used are all smooth in nature. Similarly, gentles is represented by the texture, as well as the colors used in this artwork for the leaves among other characters in this artwork. These represent the nature of the tree, and overall the expected nature of human beings in the society as symbolized by the poplar tree. Therefore, the lesson that we can draw from this technique used by the artist is that we as human beings should give gentles and smoothness a h igh value in our lives and the society as a whole. The tall and extensive nature of the poplar tree branch represented in the artwork reveals that it is fast growing, which gives it symbolic qualities related to human nature. For instance, the tree grows very fast and can grow tall with an extensive root system, and it does not require much coddling to grow fast. This means that the wonderful spirit of the tree teaches human beings how they should dream, and that projects have the ability to manifest quickly and bring great rewards in the shortest time possible. This extends to the possibilities in life that the tree branch represents, which reminds humans that they rise and grow to higher heights, and achieve these possibilities, as well as dreams (Klimt &Kallir 56). Similarly, the extensive nature of the tree that gives it strength teaches individuals how to endure life’s hardships and keep their feet strong on the ground, or on whatever they engage on in life. In addition, it teaches individuals to overcome personal doubts, fear, which may block possible endeavors. The artist uses several colors and a number of leaves in this branch to portray the variety nature of the poplar tree. For instance, some leaves are green with blue shadows while other leaves are white with black shadows. In addition, there are several small branches in the main branch, which

Leadership, Coaching and Mentoring Scrapbook Essay

Leadership, Coaching and Mentoring Scrapbook - Essay Example The benefit of experiential learning is to give learners active involvement and better problem solving skills through the effort (Merriam, Caffarella and Baumgartner 2007). This type of learning involves â€Å"a direct encounter with phenomenon being studied rather than just thinking about solutions to a problem† (Brookfield 1990, p.71). I felt privileged to understand how experiential learning can be beneficial by giving employees a purpose for learning. So, I thought about experiential learning and how it could be applied to a real-world organisation. This would be a critical learning process especially in an organisation where there is no real moral accountability and in a decentralised business that needs better human capital. Some organisations need positivist learners, those who understand moral accountability and its importance to business growth and reputation. Many organisations need employees and managers that consider ethics and morals. Much of this cannot always be learned through instruction and lecturing. For example, if many Wall Street firms had been more up front and ethical about their business practices in recent years it is likely the Occupy Wall Street situation would not have occurred. I think that experiential learning, such as role playing, would give employees more knowledge about ethical behaviours by exposing them to different situations where ethical responses are needed. I was able to review more research data on experiential learning and found through the analysis that it has more positive gains than negative outcomes. Businesses need to have a culture that is devoted to ethics and morality as described the lecture materials. According to Fairholm (2009), a leader must inspire vision and mission, be visionary and also teach others through inspiration. This is known as transformational leadership style. If more organisations such as Wall Street investment firms had moral accountability learned through role playing, they would be better off in representing the moral interests of shareholders and other stakeholders. Role playing as experiential learning actually creates more interest in learning than through just instruction (Poorman 2002). I really found this to be interesting in experiential

Executing, Controlling, and Closing Projects Essay

Executing, Controlling, and Closing Projects - Essay Example QMS through Quality planning, Quality Assurance (QA) and Quality Control (QC) and inspection directs and controls all OMS processes to achieve continual quality improvement of products/services supplied by an organization. services which effects quality conformance of products/services provided by the organization. Under such cases, outsourced processes/products/services are recorded in Quality management plan to ensure control on the outsourced agencies to achieve required quality. Management must be committed for quality improvement. Management should ensure customer's focus is given top priority by clearly documenting responsibility, authority and communication channels at all levels of the organization. Customer related process like customer requirements, customer communications, purchasing process, verification and validation of purchased product, service provision, identification and traceability of product/ service, preservation of products, control of monitoring, test/ measuring devices, procedures for analyzing and improvement, control of non-conformities related to product/service should be laid down; customer satisfaction should be given top most priority by analysis of data and implementat ion of corrective actions, preventive actions must be planned for continual improvement. 9.0 As TopLiance Corporation decided to implement on-line sales program, the corporation must ensure and uninterrup

Religion and Corruption in Nigeria Essay Example for Free

Religion and Corruption in Nigeria Essay In the constitution of our nation religion feature prominently at the very beginning. I the preamble to the 199 constitution, it is affirmed and solemnly resolved that we intend to live in hrity and harmony as one indivisible and in dissolvable fevereigh nation under God. Indeed the overwhelming mighty of Nigerian are religions people we believe in the supremacy of God, we believe that God is the very basis of our individual lives and our corporate existence. We believe in and relate with supernatural realities through prayers and supplications and through the offering of sacrifices find churches, musgus shrines and Sunday prayer houses everywhere in the land we take part in crusades, worship sessions and might rights, we offer sacrifices and observe fasting days and religions holidays, and we so in large numbers on religion is pilgrimages to Jerusalem and mecca, taking pride in being called Jerusalem pilgrims (JP) or Alhaji throughout our lives. While thee is noticeable decline in religion farour in may parts of the world to lay the religion inter praise seem to thrive very much in Nigeria, as more and more company ware houses private buildings, schools, and our spirit stadia are being courted to prayer arena, and the stadia hort more religion crusades than for spiriting events. It is noticeable that street within our town and villages as well as inter-state highways are often blocked these days by enthusiastic worshippers who flock to church and camp meetings. It is not and exaggeration to state that there are as many churches and Mosques as there are streets in our urban areas. According to Norimitsa Onishi in an article in new York times march 13,2002 â€Å"Christianity is growing faster in sub-Saharan Africa than in any other place on earth. Roman Catholicism and the other Major protestant denomination are gaing mine follows everyday, but new churches are leading the boom. Within this religion firmament, bishops, evangelists pastors, prophet, faith leaders and visionaries, as well as sheikhs, mams and gurus of all sorts are swelling in number and having a failed day in recent past a new dimension has been added to the throwing religions enterprise. And this is the increased patronage of high ranking public official who not openly call for and sponsm regular prayers sessions in different churches and prayer houses have themselves become born again Christians and prayer erchants, often appearing at church crusades and prayer vigils with all the paraphernalia of public office and sometimes grabbing the microphone to render sanctiononion homilies and earthshaking prayers. Also worthy of note is that these days prayer and preaulims sessions are no longer limited to churches, Mosques and homes, but they are held in government offices, in commercial buses, corporate boardrooms and in open markets. Nigerian going about their daily businesses are seen brandishi ng the Bible Wkoran, the Rosary or Islamic prayer beads. The langeil bill boards in our town and cities are those colvertising upcoming religions crusades are faith healing carnivals. The exclamations, to God be the glory, praise the Lord, the Lord is God, Bless you, â€Å" and Alaahu wa K’bar,† are often on the lips of Nigeria at worker at play from the exacted members of the National Executive council or Council of State to the young own who are about to sick common entrance examination. Succinctly put from all outward indication Nigerians are a chronically religions people. Unarguably one can perrps say about there is no nation in the modem world unit as muner religiosity as contemporary Nigerian . Now how do you place the religion piety of Nigeria with the endemic corruption in our society ? With all the show of religiosity one would have expected to see a very high degree of social morality in Nigeria, since all world religions generally promote truth, justice, honesty and probity. But this is a reverse case withy us. The is an embarrassing contradiction between the high ethical demands of the religion profess by majority of Nigerian and the phenomenon of corruption greed and graft that has earned our country one of the most corrupt nation in the world. Some observes of the phenomenon actually say that corruption is so endemic in the Nigeria society that the society economic and political system can almost not tinetion without it. Along side religiosity corruption in its many shapes and sizes is becoming in Nigeria- from the petty bribery taken in the work in the office or the policeman at the check point, to the grand corruption by which huge project contract are hurriedly awarded, not for the sake of common good, but because of the greed awarding official, who requires some money via contract â€Å"kick-baiks† The Nigeria society is prevalence with frauct, thievery and roguery even as our environment is a wash with prayers and ritual sacrifices to the God of truth, justice and holiness. Doesn’t it seen a contradictory to many highly placed Nigeria hat they embezzle and misappropriate stupendous amounts of public and company, and even church funds while at the same time trying to occupy the front seats and even struggle or pray to take religion titles in their churches corruption is so perverse that it has infiltrated every facet of the Nigeria society procure medical certificates of fitness from hospitals when they have not undergone any medicate testy obtain sick leave permits from doctors when they hale and hearty, falsify the age of their children obtain fake certificate in order to gel them to school or obtain jobs for them, routinely swear to false affidavit in order to obtain false age declarations when seeking employment etc. it is a statement or fast that many or those who today and drivers licence have never been to a drawing school. They simply pay for the license and declare themselves drivers thereby putting the lives of genuine drivers into jeopa rdy. Many of our country men who flock our churches on Sundays and fill the mosque on Fridays are constantly involve in such fraudulent activities as evading tax, issuing and obtaining of take receipts, over invoicing and under –invoicing importation of take drugs, petty and large scale bribery, take anclit report, adverse fee frond, ete. All these practices are so common place so inside spread that many Nigerian youths can not decipher between good eril or between what is right and wrong. As a result, corruption in Nigeria has been described as system, and the consequence are legion corruption has bred in efficiency and diminished productivity in both the public and private sectors of the economy. It has discourage investment, fuelled capital flight, increased unemployment and inflation, created and acute degree of poverty, brought about a severe decline in the quality of life and life expectancy in Nigeria and given Nigeria and Nigeria a terribly bad image in the cornity of Nations. Infant corruption is an affront on human dignity and an assault on the human conscience apart from being a negation of the Christian rocation to promote holiness and righteousness in the world. Are they truly Christians? This question is pertinent and fundamental because many of our people who engage in the sharp practices enumerated above would like to be seen as pious Christians. But really are they? Do they really know the God of Abraham, Isaac and Jacob, the God of holiness and righteousness, who in Leviticus 19:2 says† be holy for the Lord am holy† Do they really know the God of Moses and Joshua who on mount Siriat presented the ten commandment as the tempt of his contract with him people insisting that fidelity to this ethical code is what will distinguish his people from others? Do Nigerian who claim to worship God, but who at the same time offer and take bribe, defraud, evade tax and circumvent justice know the God of Mosses who in Exodus 22:8 says â€Å" You will accept no bribes, for a bribe blinds the clear sighted and is the cause of the ruin of the upright. Do they know the God of the prophets who in Isaiah 33:15 says that the person who will be qualified to be in his presence is the one who â€Å"acts uprightly and speaks honestly, who scorns to be rich by extortion, who rejects bribes out of hand, who refuses to listen to plan involving bloodshed and shuts his eyes rather than countenance crime. Do Nigerian worshippers who make a daily show of their religiosity known that what the Lord truly require of us is to love terekerly, to do justice and to work humbly by me God (Micah6:8 John the Baptist while preparing for the coming of our Lord Jesus Christ crudemned the kind of religion that thrives side by side with corruption as empty ritualism. In his addrer to those who gathered to listen to him, amongst whom were solders and tax collectors, he admonished â€Å"Exalt no more than the appointed rate†¦ No intimidation. No Excntinu be content with your pay† Luke 3:13-14. Jesus himself denounced the kind of religions practice that was not matched by high moral and ethical standards in realize that not all those who claim to be Christians will enter the kingdom of heaven but only those who do the will of the father Mathew 5. This Christianity make no room for crooks and fraudsters. It has no place for those who offered take bribes. Genuine Christianity does not accommodate the cnetire of â€Å" settlement† in Nigeria to day. Therefore, faced with the contradiction and the embarrassment of a booming Christianity in the most of an environment that stinks with corruption and indiscipline, one is poise to conclude that what is spreading like wildfire in contemporary Nigeria is not genuine Christianity at all, but a masc movement with elements of Christian ritualism, one that is in large measure shallow, superficial, noisy and devoid of substance and depth. Popular Christianity in Nigeria is often Materialistic and individualistic in orientation, with an in credibly high sense of devotion to the cult of material and physical prosperity, success and healing, and with little or no attention at all given to the social morality of the believing persons.

Vodka In An Absolut World

Vodka In An Absolut World Every bottle of Absolut Vodka is produced in Ahus, in southern Sweden where the wheat that gives Absolut Vodka its smooth grain character grows. Absolut Vodka is produced from winter wheat, a hardy wheat grain that centuries of experience have shown to produce superior vodka. Absolut Vodka uses a process called continuous distillation, introduced in Sweden in 1879 by The Vodka King Lars Olsson Smith (Pernod Ricard, 2009). The water it uses comes from our own deep well. Producing its vodka in one location using local raw materials gives VS Absolut Spirits complete control of all stages of production and ensures that every drop meets the companys high quality standard. Unlike other vodkas, the Absolut Vodka flavors are made by blending the vodka with only natural flavors and no sugar is added. In fact, Absolut is as pure as vodka can be. Still, that purity has a certain taste; rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit (2009). Absolut Vodka currently comprises its products within many flavors, such as vanilia, raspberri, apeach, ruby red, pears, and mango. All Absolut Vodka products can also be enjoyed neat or mixed in drinks. In addition, the shape of the Absolut Vodka bottle has made it one of the worlds most iconic products reinforces the brands strong design heritage. The bottle shape of the Absolut Vodka bottle has made it one of the worlds most iconic products reinforces the brands strong design heritage. It looked elegant, different, simple and very Swedish, and was decided that there should be no label not to hide the crystal clear liquid. Blue was decided upon as the most visible and elegant color for the Absolut Vodka logo. The flavor comes in a transparent bottle in order to show how pure and clear its vodka is. The brand values of Absolut are defined as Clarity, Simplicity and Perfection. All three are there, visible on the bottle. Absolut Vodka currently comprises the following products within the same quality framework: Year Product 1979 Absolut Vodka 1986 Absolut Pepper 1988 Absolut Citron 1992 Absolut Kurant 1999 Absolut Mandrin 2003 Absolut Vanilla 2004 Absolut Raspberri 2005 Absolut Apeach 2006 Absolut Ruby Red 2007 Absolut Pears, Absolut 100, Absolut Mango 2008 Absolut Los Angeles 2009 Absolut Boston 2010 Absolut Berri Acai, Absolut Brooklyn, 2011 Absolut Wild Tea, Absolut San Francisco Source: http://en.wikipedia.org/wiki/Absolut_Vodka Creativity is what drives Absolut brand forward. That applies not only to the marketing and design, but also to the product development. When launching a flavour, the Absolut Company wants to make room for new cocktail experiences. 3. Brand Positioning Absolut Vodka is positioned as premium brand in the minds of the target consumers. The price of the product is high. Absolut is one of the expensive brands among the leading brands in the U.S. as illustrated in Exhibit 4. The company also tried to feature the product as a high end product. For example, Absolut had an identity campaign termed Smart, showy, sassy, sophisticated and stylish. By this kind of brand personality statement, the brand was associated with the fashion conscious, rich, desperate and dynamic lifestyle-namely the Absolut Lifestyle. Absolut entered Glamour world and tried to relate the brand with fashion world. In the Lifestyle magazines, the glimpse of a trendy tanned fashionable girl posing and wearing Absolut Vodka marked attire became widely visible. The brand personality of Absolut was communicated successfully with the help of a series of aesthetically designed advertisement campaigns both in print and in electronic media. The word Absolut was punned in conjunction with creative images of the bottle and with strong positive feeling awakening words or phrases. Absolut went for simple, but sophisticated ads a classy picture of the bottle accompanied by a witty caption (Facts Abusolut Ads, 2009). Those advertisements have not only broken advertising records year after year but also have captured the eyeball alongside the imagination of the general public. The advertisement campaigns were nice to look at, easy to understand yet had the spark of intelligence and smartness. The modes featuring in the advertisement had a tanned skin most of the times thus the brand tried to relate itself with a sense of sunny, urban and dynamic lifestyle. The brand was more inclined to lay emphasis on girls. Because vodka is an odorless drink and do esnt give any quirky sensation while drinking, this was assumed that girls would love this kind of product features. Absolut Vodka soon became news. The latest ads often started getting journalistic coverage in magazines and on TV. Everybody talked about Absolut campaigns be it the Absolut Manhattan ad portraying an aerial view of New Yorks Central Park in the shape of an Absolut Vodka bottle or 26 Russian painters creating their own most personal impressions of the bottle. Over the years Absolut has commissioned not only over 300 painters, but also leading artists in all fields like sculptors, glass designers, musicians and fashion designers. The main strategy of the brand was to avoid relating the product with only one particular lifestyle and the ads were to have a timeless but contemporary theme. Absolut Vodka can be proud of its ads in crossing the line between advertising and art using different medians such as paintings, limited edition bottles, shirts, and sculpture (Brand Spotlight: Absolut Vodka, 2010). Many famous artists worked for the company, including Andy Warhol and Keith Harris. TBWAs branding campaign for Absolut Vodka was listed as one of the top ten campaigns of the last century by Advertising Age and the campaign won many awards including an Effie and Kelly awards which are probably the most prestigious awards in the advertising industry (2010). Those highly accepted and widely popular advertisements campaigns could successfully del iver the main brand positioning ideas of Absolut Vodka, i.e. premium product, high quality and association with art and a good life. 4. Competitors and their Campaigns In addition to Absolut Vodka, there are over other 30 vodka brands in the U.S. market as shown in Exhibit 2. Those brands are original from nine countries such as Belgium, Britain, Denmark, France, Finland, the Netherlands, Poland, Russia (Latvia and Estonia), and Sweden. Apart from American made brands existing in the market such as Popov, Gordon, etc. there was the emergence of new American made vodka brands in the past several year such as Skyy, a lovely San Francisco spirit, the newly arrived Teton Glacier, unique vodka made in Idaho, etc (Department of Liquor Control, 2009). In 2007, there were seven leading vodka brand in the U.S. market including Smirnoff, Absolut, Grey Goose, Skyy, Stolichnaya, Ketel One, and Svedka respectively as shown in Exhibit 3. These brands are made in different countries. However, the American made brand like Smirnoff was ranked the number one U.S. market share in 2007, followed by Absolut Vokda. A brief profile of five leading brands that were Absoluts competitors and their campaigns in 2007 will be discussed in next session. 4.1 Smirnoff Smirnoff is the #1 selling vodka in the U.S and the world. It had a 17.2% share in 2007. It is originally produced in Russia, the recipe found its way to America in the early 1900s. Smirnoff is one of alcohol brands of Diageo (Dee-AH-Gee-O), the worlds leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, JB, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. In November, 2006, Smirnoff renewed its alliance with James Bond in the film Casino Royale. The alliance involved a multi-million dollar media campaign, which was activated in the U.S. and around the world. The campaign included a broadcast advertising campaign; on- and off-premise promotions and sweepstakes; a global public relations campaign; and a fully interactive Casino Royale microsite (Zydel, 2006). Smirnoff had the close partnership with Bond in 1962à ¢Ã¢â€š ¬Ã‚ ²s Dr. No. In a scene when the villain hands Sean Connery a Martini, shaken not stirred made with Smirnoff Vodka. This monumental moment in film made some impact on the way martini drinkers made their cocktails, shifting from the traditional gin to a vodka-based drink and popularizing the vodka martini the world over (2006). Exhibit 5 shows a cross-promotional ad for James Bond Casino Royale and Smirnoff Vodka and some scenes in James Bonds movie in 1962s. In August, 2007, Smirnoff launched its largest ever marketing campaign ( £5M) which was named Sea to promote the brand. It centers around a 60-second commercial created by JWT, which premiered on 17 August 2007 in showings of The Bourne Ultimatum at selected cinemas across the United Kingdom. There were various tie-ins launched, including the Smirnoff Purifier, an online game, point of sale Smirnoff purity kits, and a tour of a custom-built Smirnoff Purification Installation used to make drinkable samples of water taken from saline or otherwise undrinkable water at selected sites (Sea: Advertisement, 2010). 4.2 Grey Goose Grey Goose was imported to the United States by the Sidney Frank Importing Company which is located in New Rochelle New York. In 1997, the brand became national prominence when it was awarded substantially for its quality in the U.S. In 2004, Sidney Frank then sold the right of manufacturing to Bacardi. Grey Goose was the first prominent French vodka but has seen some competition from Nuage, Ciroc and Idol which are now on the market. Each of these vodka brands are premium brands sold in North America (Grey Goose Vodka, 2007). In 2007, it held a 6.3% share of the U.S. Market. In 2007, claiming itself to be the Worlds Best Tasting Vodka, Grey Goose launched its new Discerning Taste advertising campaign which was produced by New York-based @radical.media. The campaign was the brands first major advertising effort since its acquisition by Bacardi Limited in 2004. It consisted of four different print advertisements and three broadcast spots. Creative elements of the campaign capture particular moments, people, places, and events in the lives of Grey Goose consumers revealing their unyielding lifestyle of discerning taste. The theme of the advertising platform supports the brands commitment to represent more than just a spirit, but a luxurious lifestyle brand. The print composites reveals the back stories of Grey Goose drinkers by portraying images ranging from playing golf to a spontaneous late night dinner with friends. These snapshot moments suggest that a Grey Goose drinkers inherent eye for detail leads them to seek refined subtleties in more than just th eir vodka but in all aspects of life (Grey Goose Vodka 2007 Advertising Campaign, 2007). The advertising campaign commenced in conjunction with the U.S. Open Tennis Championships in which Grey Goose was the Proud Promotional Partner of the tournament. The advertisements surrounded broadcast coverage on the USA Network and appeared on target outlets such as the Golf Channel, ESPN, and HD Networks and in print outlets such as BlackBook, Departures, GQ, Golf Digest, Travel + Leisure, Vanity Fair and Wine Spectator (Grey Goose Vodka 2007 Advertising Campaign, 2007). 4.3 SKYY SKYY is one of the fastest growing spirits globally and the leading domestic super premium vodka in the United States (Baker Hearn, 2005). The brand was launched in 1992 by Skyy Spirits, LLC who is the US-based wholly owned subsidiary of Gruppo Campari (Milan: CPR.MI) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. It had 4.6% U.S. share. Skyy vodkas highest quality and ultimate smoothness are perceived by consumers due to the state-of-the-art process of quadruple distillation and triple filtration (2005). According to the good design of its distinctive cobalt blue bottle and award-winning marketing communications, SKYY is synonymous with quality, sophistication, and style (2005). SKYY Vodka let the worlds most accomplished and controversial photographers interpret the brands sexy image in bold and daring fashion (Press Release: Skyy Spirits Unveils Sexiest Ad Campaign in Skyy  ® Vodka History, 2010). In 2007, SKYY looked to acclaimed photographer and independent filmmaker David LaChapelle to shoot the powerful, tantalizing images that captured the essence of cocktail glamour and the jet set lifestyle which would constitute its third campaign. The national campaign was named Cocktail Moments and was available for national outdoor, print, and online. Exhibit 6 shows some ads for this campaign. The creative was launched outdoors beginning January 2007 in LA, Chicago, Miami and San Francisco (2010). Magazine insertions start in February of 2007 in men and womens entertainment and lifestyle publications, including ESPN, InStyle, US Weekly and People, as well as on www.SKYY.com. The ads also ran as banner ads on selected websites including ESPN.com, Evite.com, an d Gay.com, starting in mid-February. Due to its bold, sexy imagery, SKYYs ads have become collectible pieces of artwork (2010). 4.4 Stolichnaya Stolichnaya has its origins in the Moscow State Wine Warehouse No. 1 which was opened in 1901 by the authorities to ensure higher quality vodka production (Stolichnaya, 2010). It was the first vodka to be introduced and imported into the USA, in 1972. Stolichnaya was at this time a good choice to the USA-produced vodka brands as it tasted milder due to a more refined distilling process (2010). However, Stolichnayas popularity has been dependent on the political climate between the U.S. and the former USSR. In 2005, Stolichnaya was included in the Pernod Ricard portfolio. Pierre Pringuet, Managing Director of Pernod Ricard said We needed a major vodka to boost and balance our product range. Stolichnaya signalled our first step in the vodka market and we are proud of our achievements in developing this fine brand. But with ABSOLUT, we have now made a giant leap forward! (Pernod Ricard, 2008). Since 2005, sales of Stolichnaya grew up from 2.1 million to 3.4 million cases and it had a 4.2% share. In 2007, the brand received several awards including Best New Product in the U.S. and Best New Event in the UK. Additionally, its benchmark Ultra Premium Stolichnaya Elit also got the highest rating by the U.S. Beverage Tasting Institute (2008). While renovating the brand, Pernod Ricard launched a new advertising campaign for the Stoli family in order to remind consumers to Choose Authenticity on April 9, 2007 (Pernod Ricard USA, LLC., 2007). Exhibit 7 presents ads of this campaign. The campaign debuted in leading U.S. magazines as In Style, Rolling Stone, and GQ in May, 2007. The new campaign was in a visual style and based on a Russian artistic movement called constructivism, that celebrated the strong industrial structures of the early 20th century when there was the creation of Stolichnaya (2007). The campaign depicted positive Russian icons in a proud tone and humorous way. One of the first ad executions headlines was The Mother of all Vodkas, from the Motherland of Vodka. The new campaign was developed according to two findings of research that: first, that the remarkable history of Stoli hadnt been fully told; and second, that authenticity was a critical consideration in the purchasing decisions of sophisticated, young adult consumers at that time (2007). Patrick Piana, Senior Vice President, Marketing, Pernod Ricard USA said: Pernod Ricard has consistently demonstrated its ability to drive brands to achieve their potential, and we are confident that this new Stolichnaya campaign will resonate with the brands core consumers and build on our overall track record of success(2007). However, after the purchase of Absolut was completed, Pernod Ricard ended its agreement with Stoli. William Grant Sons USA signed an agreement to distribute Stolichnaya in the U.S. in 2009. 5. Consumer Behavior The comprehensive analysis of vodka by the Beverage Information Group and research by Simmons Market Research Bureau reveal consumer behavior of vodka as follows: Vodka is unlike any other spirit category. The proportion between male vodka consumers and female consumers are fairly equal. Furthermore, it is consumed by all adult age groups (Simmons Market Research Bureau, 2007). Due to universal appeal of vodka coupled with its versatility as a mixer and the cachet high end products, it has continued to attract adult consumers (Beverage Information Group, 2008). Females favor flavored vodkas while males take the lead among several brands-Absolut Kurant, Stoli Citros, Stoli Ohranj and Stoli Cranberi (Simmons Market Research Bureau, 2007). According to Simmons (2007), the older the brand the older the consumer. Stolichnaya drinkers tend to be older than Absolut drinkers. Also, Absolut drinkers tend to be slightly older than Grey Goose consumers. Belvedere scores highest in the 21-to-24 age group among unflavored vodkas. Younger adult consumers tend to be attracted by somewhat sweet flavors-vanilla and raspberry. Whereas older consumers prefer classic cocktails that are savory in nature (Beverage Information Group, 2008). All vodka consumers are moving toward a healthier lifestyle and a greener planet. (Beverage Information Group, 2008). It was found that several marketers are incorporating natural and green elements in their products. This is a trend that is expected to continue (Beverage Information Group, 2008).. Limited edition products that benefit local causes such as Absolut New Orleans and Absolut Los Angeles are another trend that is expected to gain a following (Beverage Information Group, 2008).. Overall, consumers are moving away from sweet cocktails into the savory area. This may not bode well for several flavored vodkas (Beverage Information Group, 2008). Review of publications about vodka brands uncovers that there are some significant factors that enhance customer decision making process when buying vodka as follows: Luxury: By definition, vodka is a clear, tasteless, odourless liquid-meaning that a basic level of quality distilling yields vodka on par with any other. Yet through clever ads and higher pricing, Absolut vodka became the premium vodka over Smirnoff in the 1980s. Then, i n the 1990s, Sidney Frank consciously decided to introduce Grey Goose vodka, which costs 50 percent more than Absolut, with reasoning that people would pay more for a brand they saw as more exclusive, just as they did with Absolut over Smirnoff. Since vodka is one of premium alcoholic drinks, it is considered a kind of luxury items (Rothbaum, 2009). Flavors: Several companies keep introducing more varieties for customers to choose from, this strategy has proven to be quite successful. Also, the U.S. is the worlds biggest market for flavored vodka and a new flavour can drive sales. For example, in the summer of 2007, Finlandia introduced grapefruit flavored vodka. The vodkas popularity has been so great that it has increased the brands overall sales of flavored vodkas by almost 10% (2009). Thus, there are still room for competition in the vodka category. Store shelves are now packed with new flavours and brand extensions from numerous well-established brands (2009). Price: Setting an inviting price to attract consumers seems to be successful for some brand vodkas like Smirnoff. For example, Smirnoff posted a 4.0% gain in 2008 and making it the top-selling spirit in the U.S., leveraging its rainbow of flavors as well as its inviting price (2009). This pricing strategy must be employed carefully for luxury goods like vodka, since consumers still perceive that Vodka should not be cheap. It is not a product of first necessity. Even though higher-priced brands are seeing slower growth, consumers are still spending a lot of money to purchase these prestigious brands. Reference Group: Vodka consumers use reference groups such as co-workers, friends, and family as a guide to select a brand, since vodka is a product that can be shared in social occasions and consumers tend to please all of those groups when they gather. Thus, group situations constitute their purchase decisions. Packaging: Packaging has always played an important role in developing brand image, and the vodka industry is not exceptional. According to Adam Rosen, the brand manager of Wyborowa Vodka, the vodka industry is much more image conscious than other liquors (Labbrand Consulting Co., Ltd., 2009). In addition to ingredients and taste, packing is another factor influencing vodka drinkers buying decision- the vodka they choose should make a statement to others. Thus, the bottle design should display sophistication and class. For example, Svedkas new bottle reflects their cheap chic positioning, allowing consumers to purchase a premium vodka at a competitive price (2009). This should appeal to hip night life lovers, but not older customers accustomed to having a casual drink at home. It was found that the older audience will appreciate a classic bottle design that looks nice in their alcohol cabinet (2009). As Svedka hasnt redesigned their bottle for over 10 years, the repeat customers like ly have a strong connection to the old brand image (2009). In short, packing can influence decisions made through constructive process at the time of purchase. 6. History of Brand Advertising Absolut Vodka has become famous mainly due to its advertising campaigns. The shape of the bottle of Absolut vodka is very unique and is emphasized in all their advertisements. For about 25 years, the focus on the product has been the main theme in advertisements for Absolut Vodka. They ran campaigns of humor featuring their unique bottle. It is the unique advertising campaigns that have made Absolut a popular brand going up to the heights of Coke and Nike. In 1981 they started the Absolut ________ campaign. Absolut Perfection which was created in 1981 was the first advertisement and it is still popular today. They had clever concepts like Absolut L.A. which showed a swimming pool shaped like a bottle or Absolut Warhol which showed the painting of a bottle by the artist. One of their popular ads is the Absolut London', which shows the door of 10 Downing Street resembling an Absolut bottle. In a 1988 feature of a playboy magazine they showed a bottle like a model and this ad was called Absolut Centerfold. Then there were issues Absolut Disco (2007) related to dance music in 2008 Absolut Masquerade under the theme Every night is a masquerade and in 2009 the Absolut Rock Edition as a tribute to rock and roll. They wanted to end this campaign in 1997 with the launch of an offbeat bottle campaign on April fools day and it was very popular. But it took 9 more years to come up with a different campaign due to its limited advertising budget. Th e Absolut ____ campaign enabled the brand to become the best-selling imported vodka in the United States as sales rose from 20,000 cases in 1981 to almost 5 million in 2007. In January 2006 they started a campaign called The Absolut Vodka which had a theme on the pun between the brand name and the word absolute. This multimedia campaign demonstrates the headship of Absolut Vodka as The Absolut Vodka and observes other classics that are absolutes in our culture. This campaign is an evolution of the brands iconic, 25-year-old advertising and one that underscores the brands marketing ingenuity and continuous creativity. This campaign was broadcasted on television in the United States. The campaign also featured online and print executions. The new execution was built on the brands existing campaigns. The broadcast depicts a collage of absolute moments and icons that bases modern culture. Pictures include The Absolut Morale Booster (Marilyn Monroe singing for U.S. troops) and The Absolut Road Trip (first manned trip to the moon). The print advertisement features an Absolut Vodka bottle levitating over a color-block table with copy that reads The Absolut Vodk a the image connotes an exclamation point. The print ad shows the genuinity of Absolut Vodka and conveys only one message that Absolut is The Absolut Vodka. The Absolut Vodka campaign targeted a new and increasing group of vodka drinkers in the United States. The broadcast is very interactive and is aimed at capturing in-the-know customers. The Absolut Vodka campaign was created by TBWA/Chiat/Day, the advertising agency of record for Absolut VODKA. 7. The In an Absolut World Campaign In 2007, Absolut Vodka began its In An Absolut World campaign in which the company posted various, often fanciful scenarios of what the target audience might think would constitute a perfect, or Absolut, reality. The campaign was handled by TBWA/Chiat/Day, part of the TBWA Worldwide division of the Omnicom Group. The In An Absolut World would elicit varying opinions and points of view of customers. It is designed to be an inspiring, humorous, and thought-provoking integrated campaign about what an Absolut World might look like and to initiate a discussion about both universal and everyday subjects, as well as to challenge consumers to express their own visions of the world. Its advertising campaign invites consumers to visualize a world that appeals to them one they feel may be more idealized or one that may be a bit fantastic. The campaign includes commercials and video clips as well as online ads, print ads, billboards and event marketing. Drinkers were invited to imbibe In An Absolut World, a fanciful, even surreal, place where common sense prevails and just deserts are always on the menu. For example, on planet Absolut, men can get pregnant, and lying leaders are exposed by their Pinocchio noses. In fact, Absolut was confronting the same problems as other market-leading brands in that everybody knows who they are, but what are they known for? Thus, The goal is to encourage a dialogue between customers and the brand. The ads proclaim, This is Absoluts view of the world; you respond, you react. Absolut ads aimed at minority consumers will also begin to feature the Absolut World theme. 7.1 Probable Marketing Objectives Since from 2003 to 2007 over 240 new brands of vodka came and many companies started focusing on the ultra-premium category, the marketing objectives of the In an Absolut World include robusting sales growth and re-establishing and re-cementing the Absoluts position in the vodka category in an extremely competitive environment. 7.2 Probable Communication/ Advertising Objectives The main communication of the In an Absolut World campaign is to provide the customers with an opportunity to interact, get involved and associated with the brand, since its customer survey found that the previous one never provided the opportunities for customers to interact and get involved with the brand. Furthermore, the campaign aimed at depicting that Absolut Vodka has a class of its own or a world of its own implicating that it is different and better than other brands. The idea is that Absolut Vodka is the quintessential vodka, the true vodka, and the standard by which you judge other things. 7.3 Target Market The target audience is 23 34 year urbanites. 7.4 Positioning Statement To inform urbanites that Absolut Vodka is the quintessential vodka, the true vodka, the standard by which consumers judge other Vodkas. 7.5 Creative Strategy The In an Absolut World advertising campaign requires that consumers imagine a world that appeals to them, something like a perfect world or a fantastic world, thus bringing about different opinions and points of view. Also it needs to these ads in countries worldwide with varying themes relevant to their region. 7.6 Creative Execution To achieve the creative strategy, they decided not only to show what an ABSOLUT WORLD looks like, but also to give consumers the chance to experience it in their daily lives. The idea was to publish the perfect newspaper and distribute it for free, with real editorial content that was entirely positive and interesting to read. Another idea was to perfect a taxi ride by supplying a fleet of free-of-charge Porsche taxis. The next idea was to make a unique experience at the nearest ATM cash machine by introducing the Happy Hour. 7.7 Media Strategy The campaign would be put in print ads, billboards, TV commercials, video clips as well as online ads (at absolut.com), and event marketing. Absolut turned its website into an online community where visitors can share and discuss their visions of an Absolut World, create and upload images, films, worlds, and sounds, create personal profiles; browse, comment, and develop the visions of others. 8. Evaluation of the In an Absolut World The campaign uses a combination of approaches in the major selling idea between creating a brand image, positioning and inherent drama. Absolut developed its strong, memorable identity through image advertising and positioned itself as the quintessential vodka in the consumers mind. The creative approach used in the campaign is appropriate for the target audience who is 25 34 year urbanites. The message can delivered to the target audience and executed in a combination of imagery and humor. For example, one of the ads shows an expectant couple and the husband is pregnant. Additionally, even though Absolut came up with many ads with different pictures, those ads were able to convey the message to the target audience effectively by using indirect headlines In an Absolut World as creative tactics for printing ads and TV commercials. Also, the message is short, clear, novel, and creative as well as provokes their thoughts. Most of the ads in the campaign use emotional appeal to attract the target audience while others create excitement and provoke thoughts. The ads and some TV commercials try to communicate with the target audience that people wish to see the world in a different manner according what an Absolut World means to them or their perceptions. For example, a TV commercial portrays a higher form of conflict resolution when protestors and police do a pillow war. In addition to creating the brand awareness, the campaign tried to break through the clutter by using both traditional and non-traditional advertising. The campaign has been put in a variety of media and on its Web site. The campaign also achieved one of the communication objectives of the brand is to provide the customers with an opportunity to interact, get involved and associated with the brand. By making the Web site more interactive for customers, Absolut creates a dialogue between the brand and customers and other visitors. Also, Absolut can get their data when those visitors and its customers create personal profile which can be used to develop marketing communications strategy in the future. Moreover, Absolut.com has become an online community where customers and visitors can disc

Interrelationship Between Systems of the Human Body

Interrelationship Between Systems of the Human Body Introduction This essay will consider the structure and function of the 11 systems within the human body. It will detail the interrelationship between the nervous system and the musculoskeletal system and between the circulatory system and the lymphatic system. It will then explain the roles of the circulatory and lymphatic systems in the immune response and the role of hormones in metabolism. Human Body Systems The human body is made up of 11 separate but interconnected systems (Sherwood, 2007). These are the skeletal, muscular, circulatory, respiratory, digestive, excretory, nervous, integumentary, immune, endocrine and reproductive systems. The success and survival of the human body is dependent on the ability of separate body systems to work together. The skeletal system provides structure for the human body, stores minerals, produces blood cells and provides protection for delicate organs (Kelly, 2004). 206 bones are connected with ligaments, muscles and tendons, with cartilage, a softer cushion like material, providing protection in jointed areas. Body movements are controlled by the muscular system, with these muscles being connected to bones via tendons (Adams, 2004). Stimulation of these muscles by the nervous system causes contraction and the resulting movement of bones to which they are attached. A number of involuntary muscles ensure the respiratory and circulatory systems continue with contraction of the heart and lungs (Adams, 2004). The heart is central to the circulatory system and acts as to pump blood through arteries, veins and capillaries. The circulatory system is responsible for delivering nutrients and oxygen to cells as well as removing waste products and aiding the immune system through the circulation of whit e blood cells (Jacab, 2006). The immune system is comprised of lymph organs, such as the spleen and thymus, and the skin, all of which are responsible for protecting the body against invading pathogens (Parham, 2005). The circulatory system and the respiratory system are closely interconnected with the latter bringing fresh oxygen into the body through the alveoli of the lungs (Johnson, 2004). The respiratory system is closely connected with the excretory system as it is responsible for the removal of carbon dioxide and other waste gases through exhalation. The excretory system eliminates both solid and liquid wastes in addition to these gaseous products, and is made up of a number of specialist tissues along with the large intestine, bladder, kidneys, rectum, lungs and skin (Sherwood, 2007). The physical and chemical breakdown of food into energy is carried out by the digestive system. This system commences with the mouth, teeth and salivary glands then passes through the oesophagus to the stomach and small intestine for digestion. The liver, pancreas and large intestine are also involved, through the production of digestive enzymes and bile and the processing of nutrients (Windelspecht, 2004). The nervous system is responsible for sending messages to and from the brain through neurons. The nervous system controls all bodily functions by sending electrochemical signals through the neural network (Llamas, 1998). The endocrine system acts as a communication network but uses hormones as chemical messengers which travel through the bloodstream (Klosterman, 2009). The hormones have specific target organs and carry signals to start or stop performing a specific function. Finally, the reproductive system is responsible for the production of children and reproductive hormones cause our bodies to develop into sexual maturity. Relationship between the nervous and musculoskeletal system Muscle is a contractile tissue that can be histologically divided into three types. These are: striated or skeletal muscle, which are under direct nervous control; cardiac muscle, which is also striated but is a specialist form that is confined specifically to the heart; and smooth or visceral muscle, which is not under direct nervous control (Nair and Peate, 2013). This latter form can be found in the walls of blood vessels and the alimentary tract and in arrector pili. Smooth muscle is usually in the form of flat sheets and forms circular and longitudinal layers, or can be arranged as a sphincter in order to control passage through a tube, for example the anus (Ikebe, 1996). Skeletal muscle is usually attached to two separate bones via tendon, fleshy or aponeurosis connections. Muscle action control is carried out by the nervous system (Stein, 1982). Contact between nerves and muscles often occurs through chemical stimulus conveyed by motor end plates, which instruct muscles to contract. Signals can also be sent through tendons via specific receptors that are able to measure the stretch of the tendon (Stein, 1982). Messages from nerves are referred to as efferent when they take a message to a specific tissue and afferent when they are taking the message to the spinal cord and brain (Craig, 2005). As such the nervous system comprises two separate but combined systems. These are the central and peripheral nervous systems, with the former being made up of the brain and spinal cord, and the latter comprising the remaining neural network (Cervero, 1988). This neural network comprises 12 pairs of head nerves connected to the brain and 31 pairs of spinal nerves connected to the spinal cord. Nerves which transfer information from receptors within the body to the ce ntral nervous system are sensoric nerves, whilst nerves that transport information from the CNS to muscle fibres are motoric nerves (Cervero, 1988). As such, the peripheral nervous system comprises collections of nerves, their insulating myelin sheaths, Schwann cells and connective tissue. The majority of these nerve cells are able to carry out efferent and afferent cell processes (Craig, 2005). Figure 1 shows the organisation of a neuron, with the body being the axon and the smaller projections being known as dendrites. The neuron uses the dendrites to obtain and pass information from and to other neurons (Spruston, 2008). The axon passes the information to other cells particularly muscle cells. The information is then passed along the neuron through voltage changes within the cell membrane. This is known as the action potential (Bean, 2007). Information transfer between individual nerve cells occurs through chemical agents which are released when the action potential has reached the end of an axon.

Being Nice to Strangers :: Free Essay Writer

Being Nice to Strangers Throughout this literature class we have been reading stories of love & war, history & heroes, and Gods & Goddesses. This literature that has been introduced to us is about much more than that. It is about life. Everyday life. Our lives. If you understand the literature as it is meant to be understood, then you would be able to put yourself in the characters’ shoes. You would be able to relate with the choices they have to make, the feelings they feel, and the burden of society they have gone through. You are able to do so because these literature works are masterpieces, and masterpieces last forever. They aren’t just stories told only for the times when they were written, they are for all times: past and present. Even if it does take an educated person like Dr. Fajardo-Acosta to get the deepest meaning across to us, once you understand it, everything clicks. You think to yourself, "That’s like the situation I went through last week," or "That’s how I feel." And you begin to realize that these works pertain to you and everyone else. You realize that you aren’t the only one that has gone through something or that feels a certain way. Than you start to crave more. You want to learn, read, and understand more. I believe that deep down all human beings are good. Their ways or thoughts may be tainted but who are we to judge. That concept of judging others is very important in literature. Of course, you can’t possibly stop all judgmental thoughts but the key is to limit them and to realize when you are having these thoughts. We as humans are critical people of ourselves and of others. They way we criticize depends on what we have gone through so far in our lives. We think the way we do and perceive others by what has happened to us, whether it was good or bad. We are all conditioned to think the way we do, whether it is the religion you were born into or the experiences that you went through as a child that are stored deep down inside. Whatever it may be and whether you know it or not, they affect you and the way you think, act, and see other human beings. Let’s take Oedipus for example. As a child he was pretty much tortured and thrown into the woods to die.

Theory And Research :: essays research papers fc

Theory and Research Introduction This paper will focus on the quantitative correlation study method used in survey based researches such as the attached article entitled "Horatio Alger lives". Social research is a collection of methods people use to systematically combine theories and ideas to produce knowledge. Because of it's complexity, researchers must be able to carefully select a method or methods that will best suit their study objectives. Quantitative research method consists of: experiment, content analysis, existing statistics (correlation), and survey. The correlation and survey will be the two main methods that will be emphasized. In a survey research, people are asked questions either through the use of questionnaires or during an interview. Unlike the experiment approach, the condition and situation in a survey requires no manipulation. All the subject have to do is to answer questions. Good quantitative research is determined by validity and reliability of the research method used (Teevan, 1995:161). Therefo re, the straight correlation study method used in the survey research of "Horatio Alger lives" lack components of validity and reliability. News Article Summary This article entitled "Horatio Alger lives" is basically a survey correlation study done on two distinct social classes; sons of wealthy fathers and sons of lower income fathers. The goal in this research was to determine which sons of the two distinct social groups mentioned, were to likely make more money in the future. Therefore, they surveyed 400,000 males age 16 and 19 that was still living with their fathers. After the eleven year period the same groups of men were again surveyed, and their incomes was correlated with their fathers. The research revealed that overall sons of wealthy fathers was more likely to earn higher salaries than their dads. Based on this fact the researcher further generalized that sons of wealthy fathers was more than likely to obtain a higher income than those sons of lower income fathers. Despite the overall results a small percentage of sons of fathers in the lower income families made more money than their father. Class Discussion The class discussion evolved around two questions. The first question was; do you agree with the researcher's angle in which he derived a general assumption that, sons of wealthy fathers will make more money than sons of lower income fathers? Before allowing anyone to answer I quickly brought up the third variable which was attitude, in addition to the previous question. This question had two very interesting but opposing points of views brought to light by two very different opinionated classmates. One classmate (female) agreed with the researchers measures and assumptions, arguing on the bases that if your

Oedipus and Maze of Destiny Essay -- Literary Analysis

Responsibility is key to living a life that is one's own. In the play, "Oedipus Rex," by Sophocles, The tragic protagonist, Oedipus, was afflicted with a harsh sense of guilt once he learned that he has killed his father and married his mother. The play presents this appalling outcome through a prophecy that leads the audience to assume that Oedipus, like the rest of humanity, has little control over their destinies. People of the time when the play was first written, as well as many Christians today believe that God has a plan for everyone, but they are still responsible for the choices they make. In a life of uncertainty, people must try not to be afraid of what may lie ahead and press forward. Many tough decisions must be made that will develop aspects of their characters along these paths, which were separately designed for specific people. In this sense, life can be thought of as a maze. In Oedipus's case, he was given a hint about one of the paths within his maze. Another thought that exemplifies the significance that free will holds, is seen in elements of Sophocles' classic, which revealed that Oedipus had more knowledge over the details of his dilemma than he let himself become conscious of. The last idea will reveal how the onset of fear will push people down a treacherous path of risk and pain, which is also seen in the play through multiple characters. Free will is an attribute that all people possess. It could work as a tool to get individuals through the scary twists their lives may entail. It could also work against them in many ways, which depends on the level of human weakness and ignorance. But, the most important assertion that can be made after considering the argument of, "fate vs. free will," is that... ...e individual and lays out the structure of the life that this person was meant to wander. Similar to God, Apollo could only predict the different paths that Oedipus would take. The unchangeable factors of life have a large effect on how a person lives, but this does not mean that they are not the leaders of their own destinies. The knowledge of what was to come made Oedipus’s journey much more complicated, but it was his duty to deal with it in his own way, because this maze was his own to bid upon. Works Cited Sophocles, Frederic Will, and Bernard Knox. Oedipus the King. New York: Pocket, 2005. Print. Sophocles, Frederic Will, and Bernard Knox. "Critical Experts." Oedipus the King. New York: Pocket, 2005. Print. Abcarian, Richard, Marvin Klotz, and Samuel Cohen. Literature: the Human Experience. Boston, MA: Bedford/St. Martins, 2010. Print.

Comparing Physiology Worksheet Essay

In this assignment you describe and compare the circulatory, skeletal, and respiratory systems of sharks, iguanas, eagles, and humans. Answer each of the following questions in 25 to 50 words. Circulatory System Shark How would you describe the structure and function of this animal’s circulatory system? Include any unique characteristics. How does this animal’s circulatory system work? Iguana How would you describe the structure and function of this animal’s circulatory system? Include any unique characteristics. How does this animal’s circulatory system work? Eagle How would you describe the structure and function of this animal’s circulatory system? Include any unique characteristics. How does this animal’s circulatory system work? Human How would you describe the structure and function of this animal’s  circulatory system? Include any unique characteristics. How does this animal’s circulatory system work? What is similar in all of these circulatory systems? What is different in all of these circulatory systems? Respiratory System Shark How would you describe the structure and function of this animal’s respiratory system? Include any unique characteristics. How does this animal’s respiratory system work? Iguana How would you describe the structure and function of this animal’s respiratory system? Include any unique characteristics. How does this animal’s respiratory system work? Eagle How would you describe the structure and function of this animal’s respiratory system? Include any unique characteristics. How does this animal’s respiratory system work? Human How would you describe the structure and function of this animal’s respiratory system? Include any unique characteristics. How does this animal’s respiratory system work? What is similar in all of these respiratory systems? What is different in all of these respiratory systems? Skeletal System Shark How would you describe the structure and function of this animal’s skeletal system? Include any unique characteristics. How does this animal’s skeletal system work? Iguana How would you describe the structure and function of this animal’s skeletal system? Include any unique characteristics. How does this animal’s skeletal system work? Eagle How would you describe the structure and function of this animal’s skeletal system? Include any unique characteristics. How does this animal’s skeletal system work? Human How would you describe the structure and function of this animal’s skeletal system? Include any unique characteristics. How does this animal’s skeletal system work? What is similar in all of these skeletal systems? What is different in all of these skeletal systems?

American Government Essay

The Supreme judiciary slip-up salmagundi v. Virginia (1967) resulted in the striking hatful of state laws that prohibited face cloths and African Americans from marrying. Mildred Loving, nonpargonil of the parties in the case, issued a statement on the fortieth-anniversary of her case in which she urged that same(p)-sex couples be allowed to marry.Q. are the two issueslaws prohibiting interracial conjugal union and laws prohibiting same-sex marriage uniform? Why or wherefore not?I believe laws prohibiting interracial marriage and laws prohibiting same-sex marriage are similar. married couple is a unique bond betwixt a man and a muliebrity, who scoff to live together and fulfill for each one others moral and physical demands. However, such(prenominal) a bondage between a woman and a woman or a man and a man would be against nature. This is a widely accepted notion. In the Loving v. Virginia case, the judge believed when God created various die hards and placed them o n separate continents. men should not interfere with His arrangements and should not trail interracial relationships. However, the ACLU filed a motion on behalf of the Lovings that Racial Integrity Act 1924 and Statutes preventing marriages wholly on the basis of classification violates The bear upon Protection and Due Process clauses of the fourteenth amendment. This case holds its significance as it redefined what comprise a marriage. both(prenominal) proponents of hardy rights possess cited this case in support of a right to marriage.Although opponents postulate that this is not viable as the Loving marriage was static between a man and a woman. In the United States, at the set-back of the twenty-first century, Americans considered the freedom to choose a marriage partner a heavy right. The idea that government could interfere with that resource is unthinkable. The case is also significant because it is round how the United States defined marriage. Before 1967, a l egal marriage could not be contracted in states with anti-miscegenation laws if the partners were of assorted races. thus the case redefined what constituted a marriage. Some proponents of gay rights have cited this case in support of a right to marriage, although opponents argue that this is not viable as the Loving marriage was chill out between a man and a woman. Randall Kennedys interracial Intimacies, saw that opponents melodys against interracial relationships mirrored those of gayrights opponents.In Loving, Virginias Supreme Court justified a ban on interracial marriages by citing religious beliefs. Others argued against it on the grounds that it violated natural order, same is the case with same-sex marriages. the American Psychiatric tie-in considered homo innerity a psychological perturb until 1973. Marriages are sought majorly as a foundation for having children, the relation to procreation is different in gay relationships. The live-and-let-live phenomenon practic ed by most Americans doesnt apply to this spectrum, as it didnt apply to interracial marriages beforehand 1967. Majority of the Americans are against it from both the semipolitical spheres. President Clinton, during his reign signed the defense mechanism of marriage act, which refuses to recognize gay marriages, contempt his election platform for gay rights.Also, the kill of Matthew Shepard in 1998 revealed that homosexuality triggered the same kind of violence and fear that was generated in the agone by cruddy-market-white sexual relations. Plus, a similar inversion of family values step to the fores in opponents arguments against gay marriage and in the historical argument against interracial sex. Casual sex is more(prenominal) than tolerable than sex that involved meaning, this stood unbowed for interracial non-marriage relationships and again the same holds unfeigned for gays today. However, according to Colin Powell, the analogy of gays to race is wrong, explaining that race is a status and sexual preference is a behavior.Similar arguments against same-sex and interracial relationships appear in regards to children. There was once make sense opposition to couples adopting children of different races, and there is still weight placed against allowing a white couple to adopt a black child, he said, because of societal pressures. The National tie-in for Black Social Workers has said such cases may result in black children having white minds. Similarly, fears abound that adopted children whose parents are gay ordain be more subject to prejudice, or the child will have confusion over their sexual orientationor worse, theyll end up being gay.