Monday, September 30, 2019

Thoreau Essay

English Thoreau’s views and morals were very controversial, for he believed that being secluded from society is the best way to live. Thoreau believed in the simple life. He describes this lifestyle by how these people â€Å"will not be frittered away by detail† pg. 382. This means that others lives are based on repetition. People make their own lives busy. Thoreau believed by living a life based on simplicity, others can live in happiness away from society, for tradition, and conformity will be their ticket to success.Thoreau gives valuable advice in his writing. He states that being poor is a simple way of living. By not handling items that are valuable, the poor succeed more in life. They tend to succeed more than an average person because they do not have material things to possess their attention and focus. People are always going to do what the majority is doing. This may be the reason why Thoreau left the Walden Pond, because by living his life secluded, he thoug ht he would not be able to complete more in his life.By saying the statement, â€Å"I had several more lives to live. † He meant that staying by Walden Pond would not do him any good. He wanted his voice to be heard. Thoreau also gave ideas about tradition, and conformity. His ideas about tradition stated that older people will never change the way they do things because that is just how it has been to them. Tradition is hard to change, for it is always how something has been done and people will not stand out and change their views. They will not change their views because they do not want to stand out in society.Thoreau’s view on conformity is that people will do anything to look normal through the public’s eye. They may act completely different in public than they act at home, for they are scared to act out against others. They just want to be similar to everyone and avoid hard treatment. My view on Thoreau’s experience is he is crazy. It is unheard of a man to leave society and live in the wilderness for a long period of time. It is an odd thing to do. It is not a strange happening for one to leave for a short period of time to recollect himself, but leaving for a long time is unheard of.He seemed to think that his own personal welfare was more important than being social. He did not want to be caught up in the personal affairs of others, and leaving society was his way of staying secluded. By leaving society, living a life of simplicity is easy, for he truly was happy in his time being out in the wilderness. Thoreau’s views will be acknowledged among the greatest writers in the world. His views gave society an understanding on how to live. He learned how to deal with society and excelled in his work.

Sunday, September 29, 2019

Innocence of Youth Essay

In The Catcher in the Rye, J.D. Salinger shows how an adolescent boy develops a cynical outlook on life, causing him to feel isolated. Salinger uses Holden to interpret change from the innocence of youth to the responsibilities of adulthood. Holden’s confusion represents that difficult change a person experiences while growing up. He is trying to find his place in the world, but certain obstacles are preventing him from moving forward. The path to redemption is difficult for him because he doesn’t want to accept the responsibilities of being an adult. The novel shows that through adolescence a person faces many new changes that can be difficult to accept. Holden wants the preserve the innocence that a person has as a child. His cynical views of the world develop through his experience with the corruption of the adolescent world. â€Å"Certain things, they should stay the same. You ought to be able to stick them in one of those big glass cases and just leave them alone, I know that’s impossible but it’s too bad anyway.†(Salinger 122) Salinger points out that, changes are not always positive and it would be easier if we could preserve some things. Holden doesn’t want to face the reality of adulthood because he hasn’t experienced many events that show the positive side of being an adult. Holden’s search for moral values is a difficult and lonely path because of his minimal success of finding them. â€Å"Holden speaks of his loneliness and depression; the story of a few days in his life indicates how sad and lonely his search for moral values is in which he finds them to be sorely lacking.†(Walters 3) The search for innocence and moral is often times very lonely due to the constant heinous events that occur. Characters like Holden want to realize a better life that is away from the corruption of civilization. (Walters 3) Throughout his life, Holden experienced many events that show the corruption of adults and teens. He believes that as a person grows up, they fall into a pit of evil and cruelty. He dreams of becoming the catcher in the rye and saving children from falling into the tainted world of adults. Salinger interprets children as pure and free of sins. Purity is often associated with kids as they have not experienced the greed and desires of adul ts. The thing Holden holds closest to him is the memory of his unique brother Allie. The qualities Allie possesses are extremely unique among even kids, which is why Holden is so mesmerized with him. He was not able to experience the adolescence of Allie, which could have contributed to his obsession with innocence. â€Å"Holden’s fantasy elaborates his obsession with innocence and his perhaps surprisingly traditional moral code.†(Walters 3) Holden’s moral code is different because he is often rude, lies to people and even pursues sexual intercourse. Although his moral code is different, he still has the right intentions. His lies are often to make people feel better and his rude attitude is a result of his distaste for immorality. Holden is confused and doesn’t know how to face the world or the people in it. The time period and environment in the novel are aspects that could have contributed to the confusion. Holden’s experienced this confusion during a time of tension in the United States. The post World War II time period could have had negative effects on Holden through conformism and dramatic changes occurrence in the U.S. â€Å"Holden experiences both the confusion of adolescence and spiritual discomfort of an entire age.†(Historical 6) Holden experiences events in New York City, a city of demoralization, crime and crookedness. His cynical perception of the cruel world could have been limited to the setting of the novel. Prep school and public schools are both socially and economically different than public schools. (Historical 8) His time at school could have influenced his emotion due to the elevated expectations of prep schools. There are many aspects of Holden’s life that could have contributed to his confusion and hatred. Confusion is a common emotion during the adolescent stage of a person life. Holden’s confusion is a result of his inability to truly connect with anyone because of his cynical views. He has a feeling of hopelessness for the world around him because of his distaste for adulthood. â€Å"Holden tells the story of his disenchantment with his life and the direction it is taking.†(Walters 2) The realization that he will be entering adulthood evntually depresses him. He wants to retreat backward into the world he is leaving, that of childhood innocence. (Vanderbilt 298) Holden wears a red hat is symbolic of his position in life and the direction it is taking. Wearing it backwards suggests not only his defiant withdrawal from teammates but his desire to go back to his youth. (Vanderbilt 297). Holden finally decides he needs to move on in life after meeting with his sister Phoebe. The innocence of his younger sister allows him to truly find what he is looking for. Through his sister, he finds hope for the world around him. It is through the innocence of Phoebe, at the end, that Holden initially moves toward his redemption. (Vanderbilt 299) Holden’s cloudy stage of confusion eventually starts to clear up. His realization that his actions affect that people he cares about allows him to seek redemption. He states that he will start applying himself in school and has a better outlook on life. Work Cited Page Literary and Historical Context.† The Catcher in the Rye: Innocence Under Pressure. Sanford Pinsker. New York: Twayne Publishers, 1993. [1]. Twayne’s Masterwork Studies 114. Gale Virtual Reference Library. Web. 27 Feb. 2013. Salinger, J D. The Catcher in the Rye. Boston: Little, Brown, 1951. Print. Vanderbilt, Kermit. â€Å"Symbolic Resolution In The Catcher In The Rye: The Cap, The Carrousel, And The American West.† Critical Insights: The Catcher In The Rye (2011): 297-305. Literary Reference Center. Web. 22 Feb. 2013. Walters, Gordon. â€Å"The Catcher In The Rye.† Masterplots, Fourth Edition (2010): 1-2. Literary Reference Center. Web. 22 Feb. 2013.

Saturday, September 28, 2019

Brazil As An Emerging Market Economy Business Essay

Brazil As An Emerging Market Economy Business Essay Globalisation has become the order of the day and as multinational companies are scouting for new avenues in the bid to achieve competitive advantage over rivals and have at the same time economic viability of operations, nations too are vying with each other for a significant share of the global economic pie to cater to the development of themselves and take care of the socio-economic conditions prevalent amongst the population. Whilst the dominance of the developed nations persisted for a significant period of time, with political conditions such as the cold-war, division of Germany, and the like, abetting it, the changed political atmosphere worldwide threw up many opportunities and challenges requiring an introspection of policies of the nations and a need for reinventing and refurbishing of existing laws and governing policies to make the nation more dynamic and competitive. This assignment is sequentially structured to analyse the nature of emerging markets, the role of multin ational organisations in emerging markets, Brazil as an emerging economy, the need for cultural familiarisation for working in such an environment. This study also takes into consideration the cultural analysis of Brazil done by the renowned Geert Hofstede in an attempt to familiarise managers with aspects they should expect, and practice whilst in Brazil. These are followed by a PESTLE analysis of Brazil and finally end with a summative conclusion. Critical Analysis and Discussion Whilst no one-liner definition exists of emerging market economies (EME), the characteristic features tend to determine what they really are. Rapid economic growth, increased and sustained foreign investment, coupled with significant international political influence are the main markers of this type of economy. These economies are not on par with those of advanced nations due to the difference in the level of development .Very often bad policies namely those that interfere with the efficient performance of economic factors, and fragile institutional structures that place an additional burden of transactional costs for domestic and foreign investors, tend to inhibit potential investors. The expansion of organisations spanning different countries is centuries old, the expansion of multinational companies and their relevant importance in world trade achieved rapid pace post 1980 era. The propensity of integration with the global economy, together with the decline in the importance of the economic role of the nation led to the tremendous expansion of MNCs, particularly in the developing nations of the world. The significance of the functions of transnational companies in the shaping of the global economy has manifested, in significant proportions in the 20th century, such that â€Å"any of the top 100 or so global firms exceed the GDP of many nations†Ã‚  [18] and as it stands today, multinational companies are responsible for most of the employment and output and t in the world . [19] They have a reciprocal relationship with the globalization process; whilst globalization has contributed to high FDI flows to nations, countries eager to acquire a share of these FDI flows have undertaken significant policy shifts towards liberalisation. [20]Additionally, multinational companies have made it possible for the creation of â€Å"the global village† by facilitating international amalgamation of markets.[21]

Friday, September 27, 2019

The Marketing Challenge Assignment Example | Topics and Well Written Essays - 1500 words

The Marketing Challenge - Assignment Example Carrying out marketing planning and operations strategies assist the marketing managers of GM to be innovative, challenge, authenticate their decisions and benchmark their organization so as to create operational marketing activities and compete effectively with other competitors in the market. Strategic marketing operations equip the marketing managers with operational intelligence that assist in making tactical and strategic decisions. The report comprises of marketing audit, marketing planning and marketing mix that should be adopted by any marketing executive. Contents Executive summary 2 Marketing Audit 5 Marketing plan 7 P.E.S.TE.L ANALYSIS 11 Marketing mix- The 4Ps 11 Business lifecycle 13 B.C.G Matrix 13 Conclusion 13 Reference list 15 Introduction The increase in gas and oil prices, continuous decline of mortgage/housing/credit sectors and the reduced consumer confidence for the last few years have greatly reduced the volume of sales of the automobile industry. This has left the strategic planners of several leading companies in dilemma on how to increase the sales and win the customer confidence. In today’s complex marketing environment, true strategic marketing managers should be equipped with expertise to capture critical messages that are sent by very essential yet mostly non-controllable external factors in the market and continuously using information as a way of changing the essential controllable internal factors of the business to effectively and strategically position the company towards achieving its objective (Solis, 2012). Furthermore, identifying external threats and opportunities by firms could put managers in a position of controlling these factors. Careful analysis of strengths, weaknesses, opportunities and threats will enable managers to position their organization for future success. In order to meet the change in market, shift in liestyles, shift in customer loyalty of GM, I recommend the following strategies to be implement ed by the newly appointed manager in the GM company. Identify what competitive position GM MOTORSÂ   Before doing anything as a newly appointed marketing manager, he should identify what kind of competitive advantages that the company has. For instance how competitive is the company as compared to other competitors in the same market? Is it a market leader or price setter? The manager has to come up with competitive strategies to outdo other companies like Toyota which have designed gas electric vehicle. Marketing Audit This is the process of analyzing and evaluating marketing activities, approach, aims and results of a firm. The process help GM marketing manager to determine new neglected or unknown markets focus their right messages to intended customers and to refine their plans and strategies to assist in increasing market share. In order to carryout effective market audit, the following processes should be adopted by the manager. 1. Assemble of the overall overview of GM compa ny The newly appointed manager has to understand the overall overview of the company may include the location of the company, sales history, date of establishment, key personnel, number of employees, and company’s chronology of events like divestitures, mergers and acquisitions. He should also know the history of the company since its inception 2. Describe the marketing goals and objectives

Thursday, September 26, 2019

Biochemistry Assessment Assignment Example | Topics and Well Written Essays - 2500 words

Biochemistry Assessment - Assignment Example his increase in boiling point is due to higher number of carbons in butyric acid as compared to acetic acid; number of carbons is one of the criteria on which boiling point depends. Aldehydes and ketones both contain carbonyl group (C=O). When C=O is at the end of carbon chain, and carbon has two single bonds, one with other carbon and one with a hydrogen, then it’s an aldehyde. Vanillin is a phenolic aldehyde which is added to beverages and foods as a flavoring agent. It’s also found in French fries (trans fats). 9.Sucrose and honey are commonly used sweeteners.   Suppose you had a sweet-tasting water solution that contained either honey or sucrose.   How would you chemically determine which sweetener was present? For sucrose, resorchinol (1, 3-benzenediol) can be used to detect for the presence of sucrose in the solution. Resorchinol indicator solution is prepared by adding 0.05 g of reagent-grade resorchinol in 100 ml of HCl solution. 1 ml of freshly prepared indicator solution is mixed with 5 drops of 1 % unknown solution and heated to boiling point. If it turns to cherry red color after a few minutes, it indicates presence of sucrose, if it turns to other colors like yellow or salmon then sucrose is not present. Denaturation of proteins results in disruption and destruction of secondary and tertiary structures. As the process is not that much strong to break peptide bonds, so primary structure (sequence of amino acids) remains intact. However, alpha-helix and beta sheets are disrupted resulting in random shapes. 1. Messenger RNA (mRNA) is responsible for carrying the genetic information which is copied from DNA. This information is copied as a series of three-base code â€Å"words,† which are specific for a particular amino acid. 2. Transfer RNA (tRNA) has an important role of understanding and interpreting the genetic code carried by mRNA. In this regard, each amino acid has a specific type of tRNA. This

The Kite Runner Assignment Example | Topics and Well Written Essays - 250 words

The Kite Runner - Assignment Example It enables an individual reading it to get into the central character’s mind (Amir) in all of the happenings he goes through. It is almost as if the reader’s sensation is the same sentiments as Amir. The subjects used in this novel were very fascinating. They vary from interactions between family members and trustworthiness among friends to the terror war and social glitches of the epoch (Hosseini, 7). This hints me to another phase that kept me so fascinated with this novel. I learned many new things about the past and ethos of Afghanistan and its people. It was amazing to learn about the difficulties Afghans encountered during the time the Russians had control of the area. It was surprising to see the variance in social class centred on the race or diverse divisions of Islam. I knew that Sunni and Shi’a had problems but I did not know to what extent. It was fascinating to learn that Sunni and Shi’a had difficulties but I did not know to what level. There is so much history and culture in the novel revealed but still the novel has a beautiful and inspiring story (Hosseini, 8). In conclusion, the relationships between the characters in this novel are filled with so many sentiments. Every character has his/her own division and significance, which keeps the reader amused. When these divisions are organised, it makes the novel to be interesting. I have to say that my preferred portions were the sections that show the situations of war during the Taliban control. Many of the actions are filled with suspense. The parts with action in the novel made me not to stop reading it. This novel is really a page-turner and I endorse it highly to all readers in high school

Wednesday, September 25, 2019

Business Continuity & Disaster Recovery Planning models Essay

Business Continuity & Disaster Recovery Planning models - Essay Example The researcher states that there are various models of business continuity. Some of these models include standards, supporting policies and program development.   There are a number of standard bodies that publish business continuity standards. Some of these standards include ISO, North America, Australia and United Kingdom. ISO standards usually specify a management system that will manage an organization’s business continuity. ISO standards also provide advices and guidance concerning the continuity of a business. On the other hand, North America provides continuity programs such as organizational resilience. This involves preparedness, continuity management and security systems. United Kingdom was a business management continuity standard which was divided into two parts. However, it was replaced by ISO standards. The other model of business continuity is program development. This is a management-level process that ensures that appropriate measures are taken regularly to ensure identification of probable disasters, accidents, threats or emergencies. Program development also involves assessing possible effects of such catastrophes, development of recovery plans and, readiness through plan testing and personnel training. Policies are all the things, which the management of an organization has authorized to always be followed and performed in accordance with a present design plan. Policies are  designed  to  support all the functions in an organization.

Tuesday, September 24, 2019

Nutrrition Essay Example | Topics and Well Written Essays - 1250 words

Nutrrition - Essay Example Teenagers require protein during their years of high activity and rapid growth to assure healthy muscle growth and tissue formation. The elderly are susceptible to osteoporosis and loss of bone mass due to a lack of calcium in the diet. Getting the correct amount of fat, protein, and calcium has a significant impact on children, teenagers, and the elderly and is essential for good health. From the moment a baby is born until the age of five the brain goes through substantial growth that is aided by the amounts and types of fat consumed. People have become more aware of the fat consumed by children and its correlation to childhood obesity. The latest trend in diets for children includes a low fat component, but there have been concerns about its effect on long-term brain development. Seventy five percent of the brain’s development takes place in the first three years of a child’s life (Rask-Nissila et al., 2000, p.999). During this period it is essential that children get adequate fat to aid in the proper development of the brain. Current USDA guidelines call for a fat intake of between 30 and 40 percent of the total calories during the first year and gradually decreasing to 30 to 35 percent by age 4 (Gidding et al., 2006, p.546). Increasing the fat level beyond this point may lead to childhood obesity, and Rask-Nissila et al. (2000) suggests that, †Å"children with high serum cholesterol values are predisposed to atherosclerosis and coronary heart disease (CHD) later in life† (p.993). Lowering the level below 30 percent has been a cause of concern for brain development or other neurological health issues. It is known that children who are malnourished during their first year of life develop acute intelligence deficiencies as a teenager (Rask-Nissila et al., 2000, p.999). While lowering the serum cholesterol level in children by a moderate amount may not result in any neurological problems, children with

Sunday, September 22, 2019

DIVORCE AND CHILDREN Essay Example | Topics and Well Written Essays - 1000 words

DIVORCE AND CHILDREN - Essay Example Divorce is already commonplace in the United States. This is the case across all relevant demographics: regardless of the social class, age, religion and ethnic membership, divorce is prevalent. For example, recent estimates reveal that between 40 percent and 50 percent of recent first marriages are likely to end in divorce (Lamanna and Riedmann, 474). Statistics also paint a grim scenario. In 2009, the Census Bureau reported that the marriage rate in America is 7.5 marriages per 1000 people and the divorce rate is 3.6 per 1000 people (Andersen and Taylor, p.326). The high incidence of divorce highlights the degree of impact on all parties involved as well as the society in general. Because the experience involved is recognized as painful and difficult. The adults – the husband and wife – undergoing this process encounter tremendous stress and pressure. An expert on the subject explained that this is a commonality across all divorcing partners. The story, wrote Antunes, often went like this: After months or sometimes years of discussions, hurtful arguments, destructive behavior, indifference, tears, betrayals, false hopes, starting over, forgiving, counseling, praying and doing everything we can think of in order to â€Å"fix† our marriages, we arrived at the Crushing yet defining moment when we knew our relationships were over (ix). If the process is an ordeal for the husband and wife, one can only imagine the toll it will claim on their children. As depicted in the above account, divorce seemed like a battle and children are most assuredly caught in the crossfire. This is one of the most compelling reasons why divorce can be considered bad. It adversely affects the hapless children. Adverse Effects on Children It is common sense to claim that there are only rare cases when children do not feel sad about their parents’ divorce. The fact is that they are often torn by conflicting loyalties: who should they side with in the conflict? In addition, feelings of fear, loss and anger are also common, along with desires for reconciliation (Andersen and Taylor, 327). The psychological impact of losing parents to this process is significant. In the short term, children experience feelings of confusion as well as the feeling of being betrayed as they helplessly witness how their family unravel and torn apart before their eyes (Clarke-Stewart and Brentano, 106). Also, as their parents tangle between themselves and embroiled in their own troubles, children are also in danger of being neglected. Because of these variables, children’s lives are negatively affected in the long term. For instance, a study revealed that 70 percent of children living with divorced parents had lower levels of well-being in comparison with children raised in intact families (Clarke-Stewart and Brentano, 106). In addition, these children can also display violent and antisocial behaviors especially when the divorce is typified by high conflict. Poor performance in school and poor adjustment skills are also accepted outcomes especially when research indicates that families on the verge of breakup have been found to be typified by â€Å"less intimate interparental and parent-child relationships, less parental commitment to children’s education, and fewer economic and human resources, resulting in more academi c, psychological and behavioral problems† (Goldstein, 197). So, all in all, the process for divorce is a crisis for children. This is critical because there are just numerous variables involved and that these tend to accumulate, leading to a much bigger problem, amplifying the estimated severity and pathology of psychological and emotional disturbance, changing the children’s behavior and character in the process. It is important to note that children are created by society. Morton explained this circumstance when he argued that â€Å"children are assigned to social groups by lottery† and that â€Å"once they are in a group, they remain there for life†. These arguments are aligned with the philosophical school

Saturday, September 21, 2019

Reverse Osmosis for Wastewater Recycling Essay Example for Free

Reverse Osmosis for Wastewater Recycling Essay Reusing treated wastewater for beneficial purposes, such as agricultural and landscape irrigation, industrial processes, toilet flushing, or groundwater basin replenishment, is growing in response to environmental and economic concerns. One of the key factors involved in recycling wastewater treatment plant (WWTP) effluent for another use is the need to reduce total dissolved solids (TDS). This is often done by using a reverse osmosis (RO) system, which relies on pressure differential to force a solution (in this case, water) through a membrane that retains the solute on one side and allows the pure solvent to pass to the other side. While extremely effective on biologically treated wastewater, RO systems need to be coupled with an effective pretreatment system to avoid common issues that can result in system failure, including plugging, fouling, and scaling. One of the most effective pretreatment options for wastewater applications is membrane bioreactor (MBR) technology, in which a membrane process like ultrafiltration (UF) or microfiltration is combined with a suspended growth bioreactor. MBR provides high quality feed water to the RO, minimizes footprint and the cost of civil works, and reduces treatment plant downtime, thereby reducing operating costs. Koch Membrane Systems’ PURON ® submerged MBR technology has successfully been used as the pretreatment option for challenging industrial and municipal water reuse RO systems, and can help make water recycling technologies more cost-effective. Reverse Osmosis Systems Present Challenges for Water Reuse Pretreatment methods are critical when designing RO systems. For example, RO membranes used for most water reuse applications contain a brine spacer, typically made of low density polyethylene mesh netting. If there is a high level of suspended solids in the feed water, this brine spacer can become plugged. Another issue is the high levels of organics contained in many biologically treated wastewaters, which are rejected by the RO membrane and progressively concentrated as the water flows across the membranes. This concentration of organics can foul the membrane, especially towards the RO system outlet. Biofouling can also occur, because the organics in wastewater make an excellent food source for microorganisms. Also, some treated wastewaters contain high levels of bacteria, so biogrowth may occur quickly even if RO feed water is disinfected. Finally, calcium phosphate scaling can cause problems with RO systems operating on some wastewaters. The scaling can be mitigated by operating at lower water recovery, using acid or other antiscalant to minimize scaling, or modifying the operating conditions of the WWTP to reduce the amount of phosphate in the RO feed. These plugging, fouling, and scaling issues mean that the RO system needs to be operated at higher pressures, leading to increased power consumption, increased chemical costs for cleaning, and a shorter membrane life. How can these challenges be minimized and overall water reuse system lifecycle costs reduced? Effective pretreatment of the feedwater before it flows through the RO system is the answer, provided that the pretreatment steps are chosen carefully to ensure that the RO system can work as intended. Reverse Osmosis Pretreatment Options There are many different pretreatment options, and the best for a particular process depends on power, chemical, labor and land costs, wastewater source, and the existing wastewater treatment system. Conventional Pretreatment The conventional effluent pretreatment scheme might be primary treatment, biological treatment and, the most crucial part of the process, solids-liquid separation using secondary clarification. The conventional sedimentation process often doesn’t remove enough bacteria and suspended solids, so sand filtration may be added to improve the solids-liquid separation and provide higher quality water to feed the RO system. Using ferric chloride along with the sand filtration may enhance solids and organics removal. However, upsets in the secondary clarifier can lead to effluent with higher levels of TSS and BOD, causing plugging of the brine spacer with suspended solids and organic fouling. Also, power consumption for RO systems with this type of pretreatment tends to be high, and membrane life is often quite short. Lime-softening has been somewhat more successful in protecting the RO membranes, but this increases operating costs and does not totally prevent fouling of RO membranes. Ultrafiltration Improves Suspended Solids Removal As RO Pretreatment Many of today’s water reuse systems use an ultrafiltration (UF) pretreatment step to emove suspended solids. These systems typically use hollow fiber UF membranes, which do an excellent job of providing water with low suspended solids to feed the RO system. However, the UF system is an extra treatment step, requiring additional footprint, and adding to operating costs. The UF system may also be susceptible to upsets from a conventional WWTP, which can further increase its operating costs. Membrane Bioreactor As RO Pretreatment With an MBR, the UF membranes are submerged in the activated sludge to combine the biological step and the solid-liquid separation into a single process. The membrane acts as a barrier, which improves the effluent quality. The MBR eliminates the secondary clarifier and does not rely on gravity for liquid-solids separation and so allows the activated sludge to operate with a higher mixed liquor suspended solids (MLSS) concentration. The increased MLSS concentration reduces bioreactor tank volume, saving footprint and capital construction costs. Overall, the MBR process reduces footprint significantly compared to the combination of conventional activated sludge followed by sand filtration or ultrafiltration. The footprint savings due to the wastewater treatment plant alone can be as much as 50 percent, along with additional footprint savings from eliminating other filtration steps. Using MBR technology also simplifies the overall treatment train, minimizing the number of unit operations. Benefits Of Koch Membrane Systems’ PURON MBR Technology Koch Membrane Systems’ PURON submerged hollow fiber UF module offers robust, cost effective solutions for RO pretreatment. The patented membrane module contains hollow fibers, the lower ends of which are fixed in a header. The upper ends are individually sealed and are free to move laterally, as shown in Figure 1. The PURON module is submerged in the mixed liquor. All solids and particulates remain on the outside of the fibers while permeate flows in an outside-in pattern by means of a vacuum that evacuates permeate through the inside of the hollow fiber. | The free moving fibers, combined with central air scour aeration, ensure stable filtration during plant operation, long membrane life, and lower operating costs due to reduced need for energy, cleaning and maintenance. PURON MBR has been used successfully as the pretreatment step for a number of challenging industrial wastewater systems. For example, a Belgian firm that manufactures chemicals for film processing and printing uses large amounts of fresh water for cleaning and production. The firm began reusing its wastewater to reduce its fresh water costs, and selected an RO system to produce water with the low salt and nitrogen content required for its process. The firm installed a PURON submerged hollow fiber MBR as the pretreatment step prior to the RO, and the system has been operating successfully since 2005. Another example is an Australian malt-producing company that sought to reduce its use of fresh water by recycling its wastewater. PURON MBR technology was selected as the pretreatment step for the RO system, since it provided the best quality water to feed the RO while minimizing overall operating costs. The MegaMagnum ® RO system recovers the MBR effluent as product water for reuse. The system has been running since 2006. In fact, the RO permeate quality is equal to or better than the local potable water supply. Space Cost Considerations Treatment operation footprint is a primary consideration in developing the best treatment system. Since the PURON MBR system reduces the volume of the bioreactor tanks and eliminates the secondary clarifier, the footprint for an MBR process is much smaller than tertiary filtration steps with sand filtration or UF. If space is limited, MBR may be the only pretreatment choice that fits in the available space. Other considerations include costs of land, civil works, equipment, power, chemicals and labor, and the payback period used. High land and civil costs tend to favor MBR use. For large municipal treatment facilities requiring RO as a final treatment step, an MBR should compare favorably to conventional wastewater treatment as a pretreatment step prior to RO. In a 20-year analysis the municipality should realize savings in RO membrane replacement and power as a result of the MBR pretreatment step. For an industrial company looking at a short payback, the preference for conventional or MBR technology will depend on the relative cost of civil works and land versus the equipment cost. Conclusions Using RO systems to reclaim and recycle wastewater effluent is growing rapidly, and Koch Membrane System’s PURON MBR technology is now being considered as the pretreatment option for an increasing number of industrial and municipal reuse applications. The PURON submerged membrane modules provide high quality feed water to the RO, minimize footprint and the cost of civil works, and reduce the susceptibility of the RO treatment train to upsets. PURON is a trademark of Koch Membrane Systems GmbH and is registered in Austria, Benelux, Canada, China, France, Germany, Italy, Oman, Saudi Arabia, Spain, Taiwan and the United Kingdom. MegaMagnum is a registered trademark of Koch Membrane Systems, Inc. in the United States and other countries. Wastewater Recycling for the Stone Fabrication Industry As a stone fabricator you’re looking for a wastewater treatment system that keeps you in compliance, but wouldn’t it be nice to save some money too? That’s where our wastewater recycling and treatment systems come in. These zero discharge, closed loop systems collect the water you use for polishing, cutting, and other processes; cleans it thoroughly, and recycles it so you can use it again. Your wastewater is never discharged into the public system during this process, so you have no chance of being out of compliance. Between the money you’ll save on non-compliance fees and the reduced cost of your water bill, the return on your investment will be substantial. And because we use the most durable, well-designed components on the market in each wastewater recycling system, you can be sure this system will run efficiently for as long as you need it to. We even design and manufacture some of those components in house, including: * Filter presses * Clarifier systems * Chlorine dioxide generators * Control panels * More The solid, smart construction of our zero discharge wastewater recycling systems results in a wide variety of beneficial features, including automation options, expandable filter presses that can accommodate your business as it grows, the ability to accommodate flow rates for 10 GPM – 200 GPM, the ability to filter solids water down to below 1 micron, and more.

Friday, September 20, 2019

Understanding Key Components Of Performance Management

Understanding Key Components Of Performance Management An effective performance management system integrates organisational, business and individual planning and performance. Performance management systems components include: Development of clear job descriptions The selection of right people with an appropriate selection process Provide effective orientation, training and development. Clarify performance objectives and linking these with organisational business plans. Conduct regular performance appraisal of individuals against the achievement of these objectives. On-going coaching and feedback Recognition or compensation that reward people for their performance Provide career development opportunities Actions to deal with poor performing employees. Evaluate the involvement of individual, team and organisational performance. One of the main issues mentioned in the case study was regarding recognition regarding pay and performance. Research on high performing companies has consistently shown that they have at least one common characteristic: their people understand the strategy of the business and believe that if they perform well, they will be recognized and rewarded by the organization. (Wilson Group, 2010) If Colbran Institute is able to develop a appraisal system where recognition is documented and rewards Colbran Institute will be in a better situation when it comes to employee morale and motivation and be able to achieve company goals. Performance Appraisals Performance appraisals are one of the most important components of performance management and are designed to measure and improve employee performance. Edwin B. Flippo wrote in his book titled Personnel Management that performance appraisal is the systematic, periodic and an impartial rating of an employees excellence in the matters pertaining to his present job and his potential for a better job. (Flippo, Edwin B. 1979) The performance appraisal process articulates the standards of work expected of employees and the values and behaviours employees are expected to uphold in meeting their job requirements, communicating and working with others. The information that performance appraisals provide, provides foundations for recruiting and engaging new employees, development and training of existing employees, and maintaining a quality team by adequately and properly rewarding their performance. If a reliable performance appraisal system is not put in place, a human resource management system will fail, resulting in the total waste of the valuable human assets an organisation has. The key objective of appraisal is to provide employees with feedback on their performance provided by the line manager. (Caruth, Donald. 2008). The main objectives of performance appraisals are to: Assess the performance of employees over a period of time Help manage the gap between actual and desired performance Indentify strengths and weaknesses of employees, which in turn will identify training and development needs. Provide feedback on past performance Give clarity of the responsibilities and expectations of the employee in the upcoming appraisal period. Therefore, Performance management leads to higher performance that is more closely directed to the strategic objectives of the organization whereas Performance appraisal and feedback assist employees to understand what work they do well and how they can improve their performance. Issues Identified From reading the case study provided by Colbran Institute there seems to be a number of issues regarding the use of the graphical rating scale performance appraisal system. The graphical rating scale is one of the most popular methods of performance appraisal, it is easy to understand and cost effective to setup and manage. It involves listing subjective traits that the organization considers important for effectiveness on the job for example integrity, reliability, initiative and objective factors such as quality of work. The employee then gets a rating against each trait; these scores are then added up and produce an overall performance score for the employee. As seen with Colbran Institute the graphic rating scale does have a number of disadvantages; issues that have been brought forward include: Rater Errors Generalization of traits No real measurement achieved Issues from pass work history are not reflected. This form of performance appraisal is subject to rating errors mainly due to rater bias which result in incorrect appraisals. Rating errors include central tendency, leniency, severity and the halo effect. In Colbran Institutes situation the rating errors consist of leniency and the halo effect. Leniency is demonstrated when the evaluator rates most employees very highly across performance dimensions rather then spread them throughout the performance scale, in Isabels case she has rated most employees as either good or excellent. Generalisation of traits is another issue that occurs when using the graphical rating system as it might have traits such as creativity which is assessed the same on all employees appraisal. This could become an issue if the employee is working in a position where creativity isnt something that relates to their work. They could be a data entry clerk for example which doesnt involve any creativity; therefore they might get marks down for this because it is unable to be shown; whereas someone that works in marketing would be the completely different. Another issue Colbarn Institute has is the generalities of the documentation produced from the appraisal. Allan suggests to Isabel What is good quality to you might be average to me or someone else and vice versa. This is something that needs to be considered with maybe a review by a second and third level manager. But you will still have the issue so of employees not understanding what is expected from them, for instance an employee is given the rating of 2 on motivation, the question is how is he able to improve this? Another common error in performance appraisal is the halo effect. This occurs when a managers general impression of an employee, after observing one aspect of performance, influences his/her judgment on other aspects of the employees overall performance for the assessment period. This is demonstrated in the case study when Allan asks Isabel about past performance of her employees and she replies with Well in the odd case, a couple of them have let things go a bit. This is not reflected anywhere in the appraisal. Task 2: (500 WORDS) Recommendation An effective performance appraisal system provides guidance so employees understand what is expected of them in their position. It provides flexibility so that employee creativity is encouraged and strengths are utilized. It provides enough control so that employees understand what the organization is trying to achieve. This is why I have put forward Management By Objectives appraisal system as the recommended system that Colbran Institute should take on board. Management by Objectives Management by Objectives was first introduced in 1954 by Peter Drucker in his book The Practice of Management. MBO is an appraisal method where the manager and the subordinate define common objectives and major areas of responsibility, then compare and direct their performance against these objectives. It aims to increase organizational performance by aligning organizational and individual goals throughout the organization. George Odiorne in his thesis describes Management by objectives as a process whereby the superior and subordinate managers of an organization jointly identify its common goals, define each individuals major areas of responsibility in terms of results expected of him and use these measures as guides for operating the unit and assessing the contributions of each of its members.(Odiorne, George S. 1965) In Management by Objectives appraisal system, objectives are written down for each level of the organization, and individuals are given specific aims and targets. The principle behind this is to ensure that people know what the organization is trying to achieve, what their part of the organization must do to meet those aims, and how, as individuals, they are expected to help. This presupposes that organizations programs and methods have been fully considered. If they have not, start by constructing team objectives and ask team members to share in the process. (Heller, Robert 1998) Advantages and Disadvantages MBO overcomes some of the issues that arise from the Graphical Rate Scale as a result of assuming that the employee traits needed for their job success are the same for the whole organization and can be reliably identified and measured. The MBO method concentrates on actual outcomes, instead of assuming traits. An employee has demonstrated an acceptable level of job performance if the employee meets or exceeds the set objectives. Employees are not judged on their potential for success or on their supervisors subjective opinion of their abilities by on real outcomes. The main principle of the MBO appraisal system is that direct results can be observed, where as the traits (which might not even relate to an employees position) and attributes of employees must be guessed. Management by objectives also has its disadvantages like any appraisal method. The main issue with this appraisal technique is the initial development of objectives can be time consuming, which takes employees and managers away from there actual work. When writing objectives for a performance appraisal it must be realize that in this day and age priorities and goals are constantly changing. This is something organizations have to be able to deal with to keep ahead of the game. The Performance Management scheme The new appraisal system will fit into the overall performance management scheme by aiming to increase organizational performance by aligning goals and management objectives throughout the organization. All managers and staff will participate in the strategic planning process, in order to improve the implement ability of the plan and implement a range of performance systems, designed to help the organization stay on track. Colbran Institute employees will get more input into identifying their objectives, milestones and timelines for completion and have a clear understanding of how their roles and responsibilities contribute to the aims of the organization as well as its strategic goals. Management by objectives also includes ongoing tracking and feedback in the process to reach objectives. MBO would be appropriate for Colbran Institute to take on board because it is a knowledge-based organization where the employees are competent in their jobs. It is appropriate in this situation as we wont to build employees management and self-leadership skills and utilize their creativity and knowledge. Conclusion: This report has analyzed the role of performance management at Colbran Institute. It has taken a look at the current performance appraisal method and put forward a new structure which involves Management by objectives. Management of objectives is an efficient and balanced technique that will allow management to receive maximum results form their current employees by focusing on achievable goals.

Thursday, September 19, 2019

Comparison of Emily Dickinson Poems :: essays research papers

Emily Dickinson’s poems, â€Å"I† and â€Å"VIII†, are both three verses long and convey the irony and anguish of the world in different ways. By paraphrasing each of Dickinson’s poems, â€Å"I† and â€Å"VIII†, similarities and differences between the two become apparent. Putting the poem into familiar language makes it easier to comprehend.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I† and â€Å"VIII† are easier to understand after they have been translated into everyday language. In main concept of the first verse of â€Å"I† is that success is valued most by those who never succeed and that fruit tastes sweeter to those that are hungry. The second verse goes on to enforce that those who are alive and well after a battle do not appreciate the victory. The ending of â€Å"I† concludes the statement started in verse two. Its concept is that the one who is dying is the one who truly values the news of triumph. Likewise, â€Å"VIII† starts off with a statement similar to that of â€Å"I†. A hurt animal jumps higher than usual due to the shock of death. The following verse reinforces the idea in a different manner, a hurt rock gushes, broken steel springs, and a cheek is red where it has been hurt. The concluding verse states that people only laugh to mask their pain in order to avoid showing the sa dness that they harbor to the world. Now that each poem has been paraphrased, it is simple to spy similarities and differences in their topics and structure.   Ã‚  Ã‚  Ã‚  Ã‚  The similarities between â€Å"I† and â€Å"VIII† exist in their use of irony, paradox, and repetition of ideas. Irony is woven throughout both poems. In â€Å"I†, the most apparent ironic statement is â€Å"as he defeated, dying, on whose forbidden ear the distant strains of triumph break, agonized and clear.† While we expect those alive and celebrating their victory to appreciate it most, Dickinson states that the one who has died for his country is the one who really values the win. In â€Å"VIII†, it is stated that â€Å"mirth is the mail of anguish† which appears to contradictory. However, in Dickinson’s poem, it is used as an ironic statement to prove that people go to extreme lengths to hide their pain. Along with irony, both poems contain a paradox. In â€Å"I†, it is â€Å"success is counted sweetest by those who never succeed.† In â€Å"VIII† it is â€Å"the ecstacy of death.† Both poems also repeat the same idea in a number of ways.

Wednesday, September 18, 2019

Realism in Eudora Weltys A Worn Path Essays -- Worn Path Essays Eudor

Realism in Eudora Welty's A Worn Path Eudora Welty's "A Worn Path" is a story that emphasizes the natural symbolism of the surroundings. The main character in the story, Phoenix Jackson, is an old black woman who seeks out to find medicine for her sick nephew. This story contains a motif, which is the continuous walking of Phoenix Jackson throughout her journey. She lives in the pinewoods and faces the challenging experience of walking through the snowy, frozen earth to get to the hospital in the city of Natchez. Phoenix Jackson is a very caring person, and is in love with life. Although she is very old, it seems that she has many years ahead of her. Eudora Welty brings realism into the story describing the realities of being old. It is Christmas, and Phoenix Jackson has to head out to the city to obtain the medicine for her nephew. A long time ago, her nephew swallowed lye that burned his throat, and the medicine is the only thing that relieves his pain. The woods are filled with pine trees that cast dark shadows throughout the terrain. The darkness that surrounds Phoenix is the total opposite of her. She is a poor woman, but is very neat and tidy. She appreciates the small things in life and respects what she has. Although she is old, she has extremely dark hair, wears a red bandana, and has much "life" within her: Her skin had a pattern all its own of numberless branching wrinkles and as though a whole little tree stood in the middle of her forehead, but a golden color ran underneath, and the two knobs of her cheeks were illumined by a yellow burning under the bark. (87) It is almost as if she is a part of nature herself, when Eudora Welty describes her as having a tree within her forehead. ... ...ling to travel through the rugged pinewoods to get the medicine that cures his illness. All of the things included in the forest represent natural symbolism that is directly related to the realism of Phoenix Jackson. The windmill is a perfect representation of the circle of life, and Phoenix has many more years to live. When Phoenix dies, her spirit of the Phoenix bird will live on in her nephew who most likely will live a long, happy life. Works Cited Hicks, Granville. "Eudora Welty." Critical Essays on Eudora Welty. Ed. W. Craig Turner and Lee Emling Harding. Boston: G.K. Hall & Co., 1989. 259-67. Howard, Zelma Turner. The Rhetoric of Eudora Welty's Short Stories. Jackson, Miss.: University and College Press of Mississippi, 1973. Welty, Eudora. "A Worn Path." The Collected Stories of Eudora Welty. New York: Harcourt Brace Jovanovich, 1980. 142-49.

Arrival of Things from Another Culture in Hurricane hits England and Presents from my Aunts in Pakistan :: essays research papers

In ‘hurricane hits England’ (hurricane) by Grace Nichols the arrival of the hurricane challenges the thoughts of the poet, she is initially from the Caribbean but now live in Sussex, until the arrival of the hurricane she has not felt at home in England. This is similar to ‘presents from my Aunts in Pakistan’ (presents) by Moniza Alvi, she also has roots from another country and now lives in England. The arrival of presents from the Pakistan culture challenges her thinking, as does the hurricane to Nichols. The hurricane challenges her thinking by making her realise that it is possible to bring your roots anywhere. She comes to this realisation through the poem and at the end of it comes to the conclusion that ‘the earth is the earth is the earth’. She originally feels torn between her two cultures, it takes the arrival of the hurricane ‘to bring her closer’. Whereas in ‘presents’ it is the arrival of the presents from Pakistan that make her feel torn between cultures. The clothes are a symbol of culture, she feels ‘alien’ and awkward wearing them and much more comfortable in her English ‘denim and corduroy’. Nichols also uses symbolism in her poem, the hurricane is a symbol of her Caribbean culture. They are very irregular in England but a regular occurrence in her childhood in the Caribbean, this makes her feel comfortable and at home. The hurricane is used along with many other natural images, this is mainly because of the effect of the wind on the landscape, for example the 'trees / Falling heavy as whales' is an effective line because the huge trees become like whales when the torrential rain that accompanies a hurricane makes the land become almost like a sea. Another natural image is the ‘frozen lake in me’ which metaphorically is the poet being ‘frozen’ away from her county and now the hurricane has arrived to break the ice, so she can bring her roots anywhere. ‘Presents’ also uses natural images, the poet describes the sari that is sent as ‘apple-green’ and the salwar kameez as ‘peacock blue’ and the other ‘like an orange split open’. This vibrant simile and the repeated reference to colour draws her to the loveliness of the culture and emphasises the contrast to the boring English

Tuesday, September 17, 2019

Economic Reaction Paper Essay

This article reviews the developments of consumer prices in the euro area during the 2008-09 recessions. The European economy is commonly measured by using what is called the Harmonized Index of Consumer Prices (HICP). The HICP is a price stability and inflation indicator used by the European Central Bank system, assembled using methodsthat are generally accepted throughout the European Union (E.U.). The European Central Bank uses the Harmonized Index of Consumer Prices to assess when changes to short term interest rates are needed to adjust inflation levels in European economies. Compared with previous recessions, overall HICP inï ¬â€šation experienced a sharp decline, but this was the result of the greater impact of commodity price developments on the food and energy components of the HICP, rather than a response to the exceptional changes in economic slack. In fact, the more domestically generated parts of inï ¬â€šation, as measured by the HICP excluding food and energy, were re latively resilient given the severity of the recession. This resilience was in line with the weakening relationship between the degree of economic slack and inï ¬â€šation that has been observed over the last twenty years. Nominal rigidities in the labor markets, especially as inï ¬â€šation approached zero, and stronger expectations of inflation may have played an important role in the negative ï ¬â€šuctuations in price and wage inï ¬â€šation over the economic cycle. In the United States, developments in inï ¬â€šation excluding food and energy were also broadly in line with those during previous recessions. However, the labor cost adjustment in the United States was quicker to reï ¬â€šect the economic conditions than in the euro area as a whole, and was the result of both lower wage growth and gains in productivity. The ï ¬ ndings on past inï ¬â€šation adjustments can help to determine the outlook for euro area inï ¬â€šation. In particular, they can help to explain why the currently available inï ¬â€šation forecasts and projections for 2012 from private and international organizations remain elevated, despite the slowdown in growth observed in 2011. To fully understand this article, one must understand that changes in commodity prices have a direct impact on the food and energy components of the HICP, as commodities are either consumed directly or constitute signiï ¬ cant input into the ï ¬ nal product, therefore drastically effect GDP and GNP. In the case of the energy component, crude oil is the basis for reï ¬ ned energy products, such as  transport fuels and heating oil. Crude oil prices also have a strong impact on gas prices and, to a lesser extent, on electricity prices. This is what is called profit push. When crude oil prices go up, generally all other prices go up due to oil’s general overhead and it’s versatile usage in the production and transportation of goods and services. The level of oil prices also has implications for the weight of energy in the HICP basket. The above-average price trend of energy products, together with rising energy consumption, has translated into a steadily growing sha re of energy in total consumption. As a result, the weight in the HICP basket in 2011 was over 10%, which is almost double what it was in the 1970s. Mechanically, this implies that any given percentage increase in energy prices will have a greater impact on overall HICP inï ¬â€šation than in previous decades. There are several reasons why weak disinï ¬â€šation pressures may arise, even in the presence of signiï ¬ cant changes in economic activity. One of the main reasons is labor market rigidity. According to this article, labor costs account for around 27% of euro area ï ¬ rms’ total production input costs. Therefore, rigidities in the adjustment of these costs can explain a substantial part of any lack of responsiveness of inï ¬â€šation. Labor costs are ultimately determined by the combination of wages and productivity. The growth rate of unit labor costs actually increased until the end of 2008, when economic activity reached its lowest point in the recession, and this, owing to a relatively smaller fall in employment, translated into productivity losses. At first glance, I was a little taken back by all the info rmation that I was reading. But after analyzing the information, I started to understand the European economy and how inflation is manipulated. After reading this article I feel like I have a better grasp on economic rigidity in Europe and how labor is one of the main reasons for this. I feel like this article is important because it shows the causal effects from crude oil prices to goods and services in the economy. I personally enjoyed reading and analyzing this article.

Monday, September 16, 2019

Art Therapy Essay

I. Introduction, History, and Problem â€Å"Art speaks of originality, individuality, a creative process, graphic materials, colors, textures, spontaneity, risk, alternatives, and imagination†¦ Therapy implies taking care of, waiting, listening, healing, moving towards wholeness, growth provoking medicine, human exchange, sympathetic understanding† (Fleshman and Fryrear, 1981, p.75), quoting from a research paper of Dr. Carol Lark of The Art Center in Missouri. So what then truly is Art Therapy? Art therapy is a form of psychological therapy that employs artistic media, not verbal communication, as its principal means of communication to help and cure patients, who are suffering from traumatic experiences, mental or physical problems, and behavioral imbalance. Art media includes painting or drawing, photo image, sculpture, clay art, color art and other forms that showcase their feelings, moods, and maybe even show hidden talents or abilities that they are not aware of. But clients who are in need of this therapy do not have to be skilled in the arts, for the main concern is not the aesthetics of the creation but to cause change and growth in the life of the client. Art therapy is a procedure administered by an art therapist in a designated art therapy room to bring about a successful result of the practice. The art therapist is a highly-trained and experienced professional whose skills are tested by a patient in a complex and difficult task to improve his/her well-being. They are well educated about human nature and development, psychological theories, clinical practice, spiritual, multicultural and artistic language and traditions, and the healing probabilities of art. Art therapist convenes with people of all ages and social standing either in individual or group settings. The art therapy room or â€Å"creative arena† (Case, 1992, p.19) is the place where a â€Å"triangular relationship† (Case, 1992, p.19) is formed by the art work created, the patient or client, and the therapist. This kind of relationship is what makes art therapy different form other clinical practices of therapy. This arena is expected to be a place of security and of peace so that the right therapeutic process is administered thoroughly and far better results are achieved. Art therapy was first coined by an artist named Adrian Hill who was practicing it with his tuberculosis patients at the King Edward VII Sanatorium in Sussex to recover from their illness. In its formative years in the United States, from the early 1930s through the middle 1950s, art therapy was practiced by fine artists and art educators in medical, psychiatric and educational centers and facilities. Although the first post was established in 1946, early stages of the profession of art therapy were seen in the 1950s. There were debates and discussions whether it is to be considered a profession or an acceptable mode of therapy in psychology. Through the other disciplines, these are psychology, sociology, anthropology, physiology, aesthetics, and education, it later became known as a profession and was officially recognized in the health service in 1981. It became extensively distinguished from then on and is continuously expanding. Since art therapy is practiced by different therapists, it is rather a diverse career or clinical practice. However, despite the diversity of work, I believe that art therapy improves/changes attitude of people who have psychological problems. II. Function/Significance of Research This research is designed to further address the argument within this kind of profession: whether it is the art creation itself that serves as a healing mediator, whether it is the existence of the therapist that uplifts the distraught, whether it is the art therapy place that serves as a temporary haven, or is it the overall components of art therapy-the art, the therapist, and the therapy room- working together as a team to improve the condition of the patient. It aims to present an understanding of art therapy as an effective psychotherapeutic approach to patients and give them an idea of the progress of this clinical practice. The discussion in the rationale page is an extensive talk about the real claims of art therapy as a healing process to psychologically-impaired individuals. It talks about the factors that comprise a sound art therapy session and the affirmation seen by therapists on their clients after the artistic experience is explored. This paper intends to introduce to the readers both the theory, applications, and practices of art therapy and gives them the imagination to discover the value of it through different work settings. There is also the attempt to summarize the most important points and features of this kind of practice for understanding of new readers to this field. Although, the foremost objective of this paper is to make people believe what they think is unbelievable in the arts and its purpose. To let them realize that healing is not just a personal struggle if you let other people come into your life and show you the way to personal redemption. III. Rationale (explore the hypothesis) When Hill started to practice art therapy, he discovered that painting has two purposes for the patient: it became a way to kill the time and it also provided them a medium to release anxiety and trauma. Even in the most serious or aggravating situations in our lives, through artistic expressions we experience a sense of power and liberation; our dignity and self-respect are stimulated by this creative activity as opposed to those who say that creative expression is a shallow approach to good health and well-being. History shows that self-repair and total transformation is achieved through the dominant force of art expression. Victims of disaster, tragedy, despair, or the daily dangers of life respond to these kinds of cases with affirmations of care and love for each other due to the healing process of art therapy conducted in peaceful and safe places of free expression. Take for example the case of 9/11 terrorist attacks. During their time of grief, people gathered together to release the negative emotions and commemorate the loss of their loved ones. Despite the hatred and anger, compassion among them superseded everything. Within the area of attacks, people offered flowers, prayers, songs, and presented memorabilia such as drawings, sketches, photo images of the victims. These are true examples of artistic expression, both the verbal and nonverbal medium that help the families and friends of the victims overcome the pain and trauma of losing a loved one. â€Å"Psychological safety is a primary element of the healing environment† (Kalmanowitz, 2005, p.xiv) because they are afraid to reveal themselves in places where they believe their artworks and actions will be misunderstood and shamed. In this tragedy, even though the towers were the targets of attacks, these people felt secure expressing their grief because mainly of the overflow of emotions encompassing the area. They felt that it was okay to pour out their pain, and they were not alone. Volunteer groups, either professional or non-professional clinicians, stood by them and comforted the down-trodden. But the process did not end there because survivors were involved in support group therapy that uses art as the basis of healing. Any creation or image presented by the client signifies an emotion or thought, even the past, present, or future phases of his/her life. Inner experience and feelings surface through the art process in a chaotic raw form. These art materials provide a concrete way through which the conscious and unconscious aspects of a person can be revealed. Art or expressive therapy grants an opportunity for the individual to discern the bad habits that generate conflicts within himself and conflicts with other people. â€Å"Making the invisible visible is a major function of the art in art therapy† (Lark, 2001, p.1). The object appears to the therapist as an extension of the client’s self with a symbolic meaning yet to be understood by both of them. The object or image is telling us a story. It opens opportunities to enter and read the human psyche. The making of an artwork encourages discipline and self-esteem, and requires socialization within the confinements of the therapeutic sessions. The judgment and comprehension of the therapist is based on how the object is made and what art materials are used to complete the image. Therapists are expected to learn the underlying meanings of it since this was part of their education and practice. Therapists are expected to be sensitive people on matters of sensitivity of the client’s mind and soul. Let’s take another example designed by art therapy practitioners. The â€Å"House-Tree-Person technique† (Hammer, 1964, p.9) is one of the popular and widely-used psychoanalytic tasks used as an approach in art therapy. The House-Tree-Person technique requires the client to draw a house, a tree and a person on a white paper. This drawing or image evaluates how the client sees himself or herself in the world through the comprehension of the therapist. The branches of the Tree overextended upward or outward are interpreted by the therapist as the subject’s over striving for success. Windows situated against the wall of the House, so the side of the House also serves as one side of the windows, represent feelings of lack of self-confidence. If in profile view, only one part of the person-for example, head or body- is shown, an elusive attitude in social affairs is projected. For deeply depressed patients, lack of complete details and use of very faint lines are a combination found in their works. A feeling of isolation, exposure, and helplessness in the face of environmental pressures is, on the other hand, seen in a line sloping downwards and away from the drawn whole. Meanwhile, art therapy with individual clients and groups should also be considered as to the client’s presentation of his art. Individual client setting is requested when he/she feels more comfortable in creative expression if it is a direct one on one approach. Group therapy setting is rather joined by an individual if she feels profited by another person’s warmth and physical closeness, which is based on the philosophy that man is a social being. However, group clients still break away from each other at some points and that has to be understood and patiently addressed by the therapist. IV. Methodology of Research The methodology of research I used is mainly through the inductive technique or the collection of data and evaluation of results. Definition, background, historical context and other useful data were collated from resource books on art therapy and from the suppositions of clinical practitioners of art therapy. Data collected were also taken from some research and background academic papers of art therapy professionals. The case sample on the 9/11 attacks were based on newspaper and television accounts, audio-visual and printed memories and notes of the tragedy by journalists. The concrete sample of House-Tree-Person technique was taken from an author’s description. Most research details were gathered from the books and resource papers of authors Lark, Case, Kalmanowitz, and Hammer, carefully examined and understood. Although interviews were not taken, personal notes of motivation and daily observation on people around were also bases on this research. Motivational quotations were also extracted from the resources to define the drama of the whole healing process. V. Conclusion of Research Art therapy can be used with children, adolescents and adults in a wide variety of settings and applications. As an integrative therapy, it offers a necessary option for clients who may need an experiential, less verbally-driven approach. People in all walks of life turn to creative expressions, some may not even be aware that they are already exposed to this activity, because of the lack of knowledge and help from professionals. There are national organizations in and outside America looking after the improvement or development of standards and training in art therapies. One is seen in private offices or corporations, outpatient clinics and hospitals, community and rehabilitation centers, prisons, and schools or universities. They work with individual or group to paint, draw, or do other artwork and derive the importance of imagery used in their creations. These professionals and organizations work hand in hand with each other to bring about a better quality of service in art therapy for their craft and for the benefit of their clients. It has to be realized by the people around psychologically-problematic cases that healing does not only come from the successful art therapy sessions, but their support also contributes to the whole process that they want to achieve for themselves or for other people. Lest they forget that some of the causes of their depression, stress, trauma, and tensions come from their family and society. The successful interpretation of the art object by the therapist, the willingness of the client to open up to the therapist and to other people as well, the comfortable and secure setting of the therapy room, and the artwork itself be it aesthetically balanced or not, all of these components of art therapy are relevant to the client’s well being. The absence of one component means the incomplete and ineffective process of art therapy. Kalmanowitz (2005) also believed that â€Å"the healing qualities of art relate to the total spectrum of the soul’s experience and that art therapy’s relevance is dependent upon its willingness to meet new challenges and go to places where troubles in the human condition exist† (p.xii). Friedrich Nietzsche also once said that unless we deal with our pain, we are truly lost. So much has been said to validate the real nature of art therapy in personal and communal perspectives then and now. But one thing is for sure, art therapy and its relations with other disciplines will continue to develop in the future. Art therapy really changes/improves the attitude of people with psychological problems. We just have to look within ourselves and we might find the urge to help them; we have to look again within ourselves and we might find ourselves needing the therapy for our own conscious and unconscious demons tearing us apart. In these difficult times, we are everyday faced with disconcerting situations where we are left in the middle of the struggle and we do not know how to fight back. These kinds of situations when treated with neglect, thrown away in the air as if it is nothing, are the ones that are dangerous to the human psyche. Do you want to see yourself dancing in the streets naked? Can you see one of your family members killing herself or himself? Would you like to see a world of deranged men acting as beasts? That is why God created us in his own image and likeness, for us to realize that we are made human beings to love and be loved just like he did. References Case, C. and Tessa Dalley. (1992). The Handbook of Art Therapy. New York: Tavistock/Routledge. Fleshman, B. and Jerry L. Fryrear. (1981). The Arts in Therapy. Chicago: Nelson-Hall. Hammer, E. (1964). The House-Tree-Person (H-T-P) Clinical Research Manual. New York: Western Psychological Services. Hill, A. (1941). Art versus Illness. London: George Allen & Unwin. Kalmanowitz, D. and Bobby Lloyd. (2005). Art Therapy and Political Violence: With Art, Without Illusion. London: Bruner-Routledge. Killick, K. and Joy Schaverien. (1997). Art, Psychotherapy and Psychosis. London: Routledge. Lark, C. (2001). Art Therapy Overview: An Informal Background Paper. Retrieved from http://www.art-therapy.com/ArtTherapyOverview.htm. Waller, D. (1993). Group Interactive Art Therapy: Its Use in Training and Treatment. London: Routledge

Sunday, September 15, 2019

Case Study Facebook (A) or (B)

Faceable have aided organizational communication by spreading information fast and father. In reality formal chain of command is an incomplete communication, so organizations need to develop informal communication network to better transmit information, such as grapevine. For example, the statuses on Faceable can contribute to the transmission of information. Although face-to-face interview is high in information richness, non-verbal language also has an important impact on the outcome of employment interview decision.For example, with the pictures posed on Faceable, the clothing people wears can transmit clear signals. On the other hand, it is complicated to transmit information through new media because with not all informal communication bring benefit to organizations, such as rumors. Therefore, organizations should focus on rumor control, and online media (Faceable) needs to enhance private information security because personal information may be misused by hostile person.Miranda ' reaction would not the same when she heard the rumor about Rick's activity which is not rue because interview, including face-to-face interview, telephone conversation etc. Is relatively higher in richness than rumor which Is thought belong to â€Å"chat† type. For example, Miranda has had an interview with Rich, so Miranda has more potential information about Pick with highly non-verbal and Para-verbal cues. Yes, it reflects the â€Å"one up, one down† of gender differences In communication because men tend to be more sensitive to power dynamics than women.For example, men are more boastful about their competence; Instead, women are low-key In showing their viability, so women Is considered In a one down position. Therefore, Deborah decreases the times of posing something on Faceable or even no accounts on Faceable. Miranda should hire Deborah. Pictures and statuses can show what Rick really looks like. Rick are more boastful about his capabilities than Deborah, and he minimizes his weakness In performance. Moreover, It Is easy to regular verbal behavior during Interview, so Miranda should turn attention to non-verbal cues. If Miranda hires Rick, uncertainty and risks will Increase.

Saturday, September 14, 2019

Is the current welfare system a problem Essay

Poverty and inequality has always been the problem that confronts the many leaders of different nations. It was a long weary issue yet unfaltering. The many times we can behold it, the many times will I yell the grievances of the poor and the deprived. Hierarchy of classes occurs since time immemorial. The Biblical times even have account for that, but the most disgusting is the continuous perpetuation of the situation, the despicable and unfathomable exploitation of the poor by the elites and the growing wealth disparity. How many times did proposals were made and yet proposals remain as it is, it never attempt to address the basic needy of the poor. People grew weary and tired in of hoping that all their ails were to be address accordingly, but it was always a fancy illusion. When somebody toils for subsistence, the state always exploits him, his vulnerable soul. Heavy taxes and the cost of living were surging. How can he find fulfillment in a society, which he lives thereby/ it’s all useless. Even justice was at all naught. It favors those who live in luxury and never was fashioned to the marginal population. In every corners of the world, anvil is laid for the rich, and never for the poor. Sometimes, you cannot blame for their wrongdoings, for their transgression on the lives of others. The society pushes them to do so, and apparently, their body reacts. Even the figures published by the government were all falsely done. In a broader perspective poverty does not alleviate, it even upsurge. We need not to dig deeper on the and establish a methodology to measure a single family their capability or incapability to sustain their family to come up to a conclusive grounds that they are really belongs to the poverty line. It is more then enough to see their famished predisposition. But famish must be understood not on its context only. Everybody feels famish at times, anyway. Famish co-exist with duration. The longevity of being coiled to starvation is not a natural process of life. It is a disease inflicted by the society’s unsophisticated individuals. Thus, it is problems that need to be resolve before it’s too late to mend it. Enough for the hullabaloo’s of many politicians who intermittently exhibit their philanthropist being, because as quoted and which I have absorb the lot â€Å"those that are lavish in words are niggard in deeds†, it is undoubtedly true. We cannot deny the fact that we are inclined to let things bend over us, to satisfy our tiny whims or our desire to shower ourselves with gold. But let this not blind us. In the far end, we will become the victim of our addiction. For if we let the hurricane whirls on our surrounding and we keep still, we will sink in the center and drown out to death. The powerless and aimless vast number and keeps on expanding poverty-stricken families will one day, gain their leverage to unite in numbers and fight the oppressors of the world, to oust them in power and to establish a society devoid of injustices and inequality. The rise of modernism aggravated the plight of the poor; you cannot blame them to raise a couple of counter reactions against the elites; their rights and privileges were deprived and naturally, they were determined to assert it. Why should we wait for ‘Nature’s vendetta’ to come when we can make tiny reparations and adjustments to give what is due for our brothers and sisters. This about it, tomorrow will never become brighter, while the remnants of injustices are alive. Yet, we are looking forward to a brighter future. Let’s then mark an end to widening poverty line in our own tiny ways.

Friday, September 13, 2019

BIBLIOGRAPHY Literature review Example | Topics and Well Written Essays - 3000 words

BIBLIOGRAPHY - Literature review Example Through provision of essential information, the affected individuals become empowered to administer self-medication and live healthy lives, despite being infected with the chronic condition. This document seeks to establish the process on management of the condition. Search strategy Searching for this information began with identification of the condition of focus, diabetes within the context of this search. Following the identification of the topic the specific focus of management of the condition was identified and the search began with the key words being ‘diabetes’ and ‘management’. Various relevant search engines were utilised in identifying relevant information, regarding the topic being searched. The search engines were able to narrow my search, through giving only the key words identified before beginning the online search. The topic dealt with management of diabetes; hence the key words for the search became, ‘management’ and ‘dia betes’. While many articles might be presented when searching for diabetes, narrowing into management brought a minimised are of focus. Being an academic report, various academic sources were identified, with the aim of getting most relevant academic sources for the task being undertaken. The academic sources normally present information which can assist students in learning about their research topics. These sources only contain information regarded as having academic value to users. The Google scholar was very helpful in providing relevant information used in researching on the topic of management of diabetes. This remains the most utilised search engine, which is always readily available within different locations. This search engine provides users with unlimited resources, and its utilisation gave me numerous related articles, which would enhance the quality of the information retrieved. Several online libraries were also accessed. These libraries provided journal article s published in different countries, and detailing commonly employed diabetes management techniques. The information being sought in these libraries sought to define the various methods which are applied in treatment of diabetes. The utilisation of the website meant that I could access many articles, published in different countries and journal within the shortest time possible. The online libraries are normally accessible from different global location, with the same information remaining accessible every time. These libraries significantly reduce the duration taken when researching on a specified topic, like the one identified by this research. The dictionaries also offer information regarding copyrighted material which cannot be accessed online. They give information on where the material can be accessed without any copyright breaching, like publisher details. This information significantly assisted me in getting the correct sources. Other than identifying the topics, article abst racts were immensely helpful in deciding the references to include within my search. While I came across many articles, the selection of many required perusing through the abstracts to determine the relevance of contained information. Through reading the abstracts, I was able to evaluate many articles before selecting the relevant ones towards my research topic. Some articles focused on various elements of the condition and failed to provide essential information towards management of the condition. Others offered vague

Thursday, September 12, 2019

Identification of managerial, financial, legal and ethical Essay

Identification of managerial, financial, legal and ethical implications - Essay Example Ethical Implications: Nurses all over the world are taught ways to minimize the chances of errors, however these errors still occur. Such errors also carry ethical implications and they should be answered properly in order to choose the best course of action. These errors include harm to the patient, whether to disclose important but unnecessary information to the customers and whether or not the healthcare personnel should accept their mistakes. One good solution to this problem is that everything in the healthcare system should be based on patient welfare. Information should only be disclosed to the patient if it is considered that it will benefit the patient, otherwise information should be kept with the healthcare institution and doctors and nurses who have treated the patient. (Nguyen et al. 2010) Financial Implications: Medication errors carry some financial risk and costs also. There are two types of financial costs associated with medication errors. First type of costs is dir ect costs and these are the cost of treatment. The second type of costs is indirect costs. These costs occur to reverse an error or money spent in eliminating the medication errors.

Wednesday, September 11, 2019

What Does It Mean To Be Human Essay Example | Topics and Well Written Essays - 1250 words

What Does It Mean To Be Human - Essay Example This has proactively made man tougher and has increased his quest to learn more about this world and break new grounds, more recently in the technological fields. How technology has shaped up the common day man’s beliefs and actions is something of an interesting discussion and one that will be studied in detail within this essay. To be human is a definitive plus and more so when man realizes that he has absolute control over the different technological regimes and undertakings, which then again have been developed by man alone. Man, machine and money might just be the real buzzwords when it comes to understanding the true technological basis but it is in fact quite a reality in the time and age of today. Without machines, and in essence, without the incorporation of technology coming to the rescue of man, there would be less advancement in the domains that have been discussed above. (Neumarkt, 2005) There would be issues for the people who have yet to understand what it feels like to be a true human, let alone a creature that has absolutely no parallels within the stretch of this galaxy. However it is man’s decipher of animals and plants to be somewhat below than the human beings’ position in this world that has put the whole discussion in a quandary. This is because man has destined for his ow n self to be the ultimate savior. Animals and plants, both of which constitute the living beings, are discarded as having the ‘germs’ to make it big within the worldly domains. And quite correctly so, for a multitude of reasons! From a technological standpoint, in an era where human progress is soaring at a dizzying rate, society must adapt its technology to solve current world issues. Technology has really changed the way in which different people are now making use of the same. One should believe that this is a world where the Internet, cell phones and notebook computers are becoming a necessity for proper living

Tuesday, September 10, 2019

The CIO'S In Public Service Sector And Private Service Sector Assignment

The CIO'S In Public Service Sector And Private Service Sector - Assignment Example The role of the CIO in regards to public sector is at formative level but well developed in the private sector. It is through this fact, that challenges and opportunities ought to be identified in the public service sector. Despite the fact that government is viewed as the entire enterprise, some other departments in a government operate with their own mission, goals and visions with the CIO being a position. The CIO being an official government role, it has been present in most government enterprises for the last have a centaury. The organizations during this period were undergoing revolutions as far as Information technology is concern. More resources are being invested in the IT with the top executive officers being well aware of their business competitors by use of the information technology to have the upper hand in globally growing market place. On the other hand, the private sector being aware of the importance has experienced the gains of an officer who manages the informatio n technology and the assets of the organization for the last two decades. During the time the private sector were experiencing the gains of the implementation of the CIO in their structures, the public sector was still recognizing the new position of the executive. The interesting thing to note is that when the organizations in the private sector implemented the CIO’s as early as early 80’s, the government appointed the CIO as late as 2003. This therefore translate that public sector is two decades behind the counterparts in the private sector in the appointment of an executive in charge of the information (Portela, Carvalho, Varajao & Magalhaes, 2010). The recognition of the significance of the appointment of CIO is affected by the high rates of labor turnover in both public and private sectors. Particularly in the public sector, instability acquired as a result of high rate of turnover lead to the assumption that the crucial role at the infancy development stage has never been implemented sufficiently and aligned together with policies and the strategies of the government. Recognition of the role of the CIO is what has been considered to be a reticence in terms of the significances as it may be plagued by huge turnover rates both in the public and private service sectors. Specifically in the public service sector, there are severe rates of turnover which has caused instability can be assumed that the role in the publi c sector which is seen to be still at the infancy stage in terms of its development has not been fully implemented as I is suppose to be so that it can match with the policies and strategies laid by the government. In this paper, the role of the CIO will be discussed, in a further note; a comparison will be made on how the private and public service sectors grant authorities to their CIO and the roles they play in their organization. A future expectations of the CIO will also be give in the paper concerning their roles and responsibilities of the public service sectors as they are experienced by the private service sector. The paper will finally conclude by giving useful CIO roles that are emerging in the public sector (Schubert, 2004). Role of the CIO Early in the 80s, the CIO was considered to be responsible for the senior execution of corporate information policies standards and controlling of management in the information resources. In this case the CIO was considered not only a s a technical expert but also a manager. The attributes of a CIO at the time was management, information technology specialist, management, political, communication skills, and organizational skills in order to have an understanding of how to go about in

Monday, September 9, 2019

The impact of social media on brand image of UK coffee shops Dissertation

The impact of social media on brand image of UK coffee shops - Dissertation Example The main objective of this dissertation has been to identify the impact of the social media sites on the brand image of coffee shops in the UK for which Starbucks has been considered as the sample brand. In order to attain the objective, this dissertation has taken into consideration a mixed approach. Furthermore, the sample size for the project is 200 respondents who were supposed to respond to online survey. Questionnaire was also prepared comprising of close-ended questions. In this regard, it has been identified that social media sites imposes a significant impact on the creation of brand image of Starbucks. Table of Contents 1 Abstract 2 Chapter 1: Introduction 5 1.1.Background of the Study 5 1.2. Scope and Objective of the Study 8 1.3 Methodological Overview 11 1.4 Structure of the Project 12 Chapter 2: Literature Review 14 2.1 The Growing Significance of Social Media in the Business Environment of UK (Coffee Retailing) 14 2.2 Contribution of Social Media in Developing Brand Im age 16 2.3 Influencing Factors Causing Impact on Inclusion of Social Media 20 2.4. Opportunity and Risks of Social Media Inclusion 25 2.5 Organisational Strategies Generally Adopted By UK Coffee Shops to Use Social Media 30 2.6. Research Gap 33 Chapter 3: Research Methodology 35 3.1 Overview 35 3.2 Research Philosophy 36 3.3 Research Design and Approach 37 3.4. Data Collection 40 3.5 Data Analysis 41 3.6 Ethical Considerations and Research Limitations 43 3.7 Expected Results 45 Chapter 4: Results and Analysis 47 4.1 Overview 47 4.2 Findings 47 4.3 Evaluation 68 Chapter Five: Conclusion and Recommendations 77 5.1 Key Findings 77 5.2 Recommendations 79 5.3 Further Research 82 References 84 Appendix A 97 Questionnaire 97 Chapter 1: Introduction 1.1. Background of the Study Social media has been successful at rediscovering the association between companies, employees, suppliers as well as regulators, minimising the implementation of methods that were generally identified as quite time-c onsuming in the traditional era concerning public relations. Most of the companies are making use of the social media so that their efficiencies can be enhanced in respect to the supply chain (Lew & Fung, 2010). In the similar context, others are making use of the social media so that they can create innovative business models and develop relationships with the customers, employees, investors as well as other interested stakeholders gaining the identification of a socially responsible corporate entity. A handful of the companies are making use of the social media sites so that they can boost the morale of the employees and hence enhance efficiency in terms of communication within the organisational setting. The companies striving to strengthen their brand, customer loyalty as well as increase the market share are also making use of the social media sites (Insead, 2012). Although, social media users are basically found to belong from the young age group of the society, an increasing number of middle aged users, especially those possessing a higher level of discretionary income. It has been noted that nearly 67% of the users of the social media believe that the information rendered online imposes a significant impact on their purchasing decision. In the recent phenomenon, it has further been observed that this trend is likely to continue, majorly owing to the underlying fact that advances in technology continue to increase the impact of social media. This trend has permitted the consumers to

Sunday, September 8, 2019

Marketing Communications - marketing strategies of C&C's Bulmers & Essay

Marketing Communications - marketing strategies of C&C's Bulmers & Magners Brand Cider - Essay Example Figure 1 below illustrates the Blumer/Magner market in relation to the larger business domain of beverages. Having identified the operating space for the product, some companies choose to target and serve a single segment out of the market by practicing niche marketing strategies while others choose several segments out of the market and offer differentiated offers. Some companies on the other hand do not segment the market but target the whole market with a single offering. Figure 2 below illustrates the different targeting strategies available for a company. Segmentation, which is the first step of targeting, divides the market in to distinct groups of buyers with different needs, characteristics or behavior. Next step of targeting involves evaluation of each market segment’s attractiveness and selecting one or more of the market segments to enter (Wisner 1996). In the case of Magners & Bulmers a niche marketing strategy is being adopted. Although segmenting can be based on factors such as demographics or geographic segregation or on economic classifications, the more sophisticated segmenting tools combine above factors with â€Å"Key Benefits Sought† (KBS) Analysis. These KBS are dependent on the alcohol content, taste and texture of the cider as well as the image factors. Table 1 below provides the segmentation of the cider market, which can be targeted by Magners/Blumer, based on â€Å"Key Benefits Sought† and further qualified by demographic, and Psychographics factors. From the above three target markets, the Magner is focusing on the Social Drink segment. In this category the product can effectively compete with mild and mid strength beers as well as wines provided the product image is developed to high standards. The Magner image has to change further to appeal to the sophisticated UK premium drinker category. The packaging still falls behind