Literature review theoretical framework - 20677 Words

An Investigation on the Importance of Branding for a Small Independent Boutique Hotel Page 1 of 73 March 2011 EXECUTIVE SUMMARY In contemporary business environments, small independent organisations are often faced with significant pressures to survive market competitiveness (Abimbola, 2001; Bristow, et, al, 2002; Moroko Uncles, 2009; Wilden, et, al, 2010). Accordingly, in order to compete with prevailing competitors, many businesses employ branding as a key strategy to establish a positive reputation in the marketplace (Abimbola, 2001; Balmer Greyser, 2006; Herstein Gamliel, 2006; Ueno, 2010). Subsequently, Lin, et, al (2010) as well as Souiden, et, al (2006) postulate that further in-depth studies are needed to†¦show more content†¦8 1.4 Limitation of the Study ......................................................................................... 8 1.5 The Structure of the Paper .................................................................................. 9 1.6 Conclusion .......................................................................................................... 9 CHAPTER TWO ................................................................................................................. 11 LITERATURE REVIEW ................................................................................................... 11 2.1 Introduction ....................................................................................................... 11 2.2 Nature and Purpose of Branding ....................................................................... 11 2.3 The Strategic Role of Branding .......................................................................... 12 2.3.1 Marketing and Brand Equity ....................................................................... 12 2.3.2 Brand Awareness ....................................................................................... 13 2.3.3 Brand Loyalty ............................................................................................. 13 2.4 Branding and Stakeholders ............................................................................... 14 2.4.1Show MoreRelatedStrategies for Linking Theoretical Framework and Research Types879 Words   |  4 Pagessocial and behavioral sciences regardless of disciplines/programs require a rationale or base for conducting research. This rationale/base is often called theoretical framework. A host of researchers have provided varying definitions of theoretical framework (Sekaran, 2000; Camp, 2001; Elliott; 2005, Tuckman, 1999). A theoretical framework is a conceptual model of how one theorizes or makes logical sense of the relationships among several factors that have been identified as important to theRead MoreHow to Write a Thesis Proposal1055 Words   |  5 PagesManabat LITERATURE REVIEW or REVIEW OF RELATED LITERATURE: †¢Ã¢â‚¬ ¯ The researcher should give a brief summary of the related studies which have already been done, and he must show their relationship to the present proposed research problem. †¢Ã¢â‚¬ ¯ Present a critical review of the related research, not just a summary of the findings. Show the relation of the reviewed material to your problem, hypotheses, questions, assumptions, and/or procedures. Basic elements of a LITERATURE REVIEW: †¢Ã¢â‚¬ ¯ Introduction:Read MoreA Research Study On Tools1342 Words   |  6 Pagesfor more effects on the results than others that have been explored. Therefore, in a review of the literature used in this study the author of this research paper has concluded that all authors other than the one noted used their due diligence to insure the validity of their findings. B4. Evidence Summary According to Kreckle, Catchpole, Bottomley and McCulloch (2008) while conducting their review of literature â€Å"Drug complications and errors are the third most frequent cause of patient harm.† Read MoreAnalysis Of Article Writing Style1068 Words   |  5 Pagesorganization was not clearly delineated. There was an ineffective use of headings. The research question and population sampling were embedded within the text which required the reader to search for these items. There was no Literature Review heading. The review of the literature was discussed within the Introduction section. References were listed throughout the research article. Terms or â€Å"jargon† used was defined and related to public internet social network programs. Definitions were also includedRead MoreEssay CritiqueofResearchStudiesPart11000 Words   |  4 Pagesdone and state the relation between the variables. Literature Review The authors have listed three literature reviews in the article. Two of them were from the nineties and one was from the year 1979. Even though the studies were relevant to the problem and explain a review of the problem and the need for study, they are not up to date. The summary of the literature review is not good enough to get a deeper knowledge about the literature. The authors should have done more elaborated explanationRead MoreApplying the Background and Methodology of the Research Process796 Words   |  4 PagesThe study was properly conducted with well-designed research problem, study purpose, and hypothesis, and a relevant literature review. These elements of a research article enable the researchers to clearly state the need and importance of their study. The elements also help to define the uniqueness of the study. The article addresses the problem of childhood obesity, which is a significant issue in health care. The prevalence of obesity during childhood is on the increase across various parts ofRead MoreLiterature Review - Concept Map716 Words   |  3 PagesIntroduction This paper will discuss the literature review section of Adena LeJeune’s 2010 dissertation titled â€Å"Examination of Louisiana Certified Public Accountants Perceived Educational Needs Related to International Financial Reporting Standards† (IFRS). Beginning with the author’s strategy, the learner identifies the theoretical framework and research methodology followed by an explanation of the work’s organizational layout. The next sections explore the levels of analysis used and theRead MoreA Brave New World For International News1419 Words   |  6 PagesJOUR2221 ASSESSMENT ITEM 2 CRITICAL REVIEW OF THE LITERATURE ON FOREIGN NEWS: Article 1 A brave new world for international news?: Exploring the determinants of the coverage of foreign nations on US Websites. H. Denis Wu. Introduction: With the introduction of the internet news consumption and peoples news consumption has changed significantly, as well as the way in which news organizations provide content to the public. The author of this study seeks to investigate the consumption methods of individualsRead MoreResearch Critique, Part 1: Hospital Nurse Staffing and Patient Mortality, Nurse Burnout, and Job Dissatisfaction798 Words   |  4 PagesBurnout, and Job Dissatisfaction Grand Canyon University: NRS-433V 06-04-2016 PROBLEM STATEMENT: The broad research problem leading to this study is the belief that nursing shortage in facilities leads to patient safety issues. The review of available literature on this topic shows strong evidence that lower nurse staffing levels in hospitals are associated with worse patient outcomes. Some of these outcomes include very high patient to nurse ratio, fatigue for nurses leading to costly medicalRead MoreApse At The Additional Qualititave Approaches Essay1209 Words   |  5 Pagesgathered information be interpreted and to what extent, rather a generalized subject or specific issue. The study could serve as a recent finding, thus exploring phenomena with non-existent or well define theoretical frameworks. The case study findings will then provide as a theoretical framework for a more precise investigation, to explain why a phenomenon occurs, or serve as the foundation for a new theory (Yin, 2008). Case study research can also be characterized for its rationale and contribution